Tag: brand - Page 6

Your brand started off as a figment of your imagination. Then you put it out there for the whole world to see - except the whole world didn't see it like you thought it would.

So, you gave it a bit of a push. Here and there. Everywhere. Networking. Business cards. Advertising. Facebook. You name it - you've tried it.

And then what?

In the past week, we have been organising media interviews for a financial services firm. Our inhouse PR expert is very talented and well-connected, and has organised more than 13 interviews for an international money markets expert. The thing is, this was done, all without using their media kit. Why? Because it is a bit out of date and doesn't represent the company and how forward thinking the company really is.

This got me thinking. What should go in a press kit (or media kit) in 2012?

Here are some things you should be considering;

Yesterday, James Moran, the founder of James Moran Furniture, called to say hello. I haven't seen James for a little while as we have both been busy.

As the son of one of the most famous furniture family dynasty's in Australia (Moran Furniture), James Moran has one of the most stylish and professional showroom's in Australia and is currently selling into some of the largest retail chains select lines. Many of Toorak's great homes feature a James Moran Furniture couch and if you go down to the cinema's, chances are that in Gold Class you may be sitting in one of his designer chairs. Office fitouts for the uber trendy and professional are taken to a new level with a piece from James Moran Furniture and anyone who knows anything about furniture, can spot a James Moran Furniture piece a mile away.

There is something to be said about doing the right thing. I know that many Australian and overseas patrons of Qantas might not be thinking too positively about Qantas today, especially if they are stranded with no flight home. But if you can take a step back and look from a different perspective on the issues at hand, I am sure you will have a new-found respect for Alan Joyce and the Boards role in standing up for what is right. You may say that Alan Joyce's pay rise is excessive, but is it? I for one do not make the sort of return for Marketing Eye that Alan Joyce has made for Qantas - so to me it is comparative. If I ran a company of that size, with the pressure that he has to put up with day-in, day-out, let me assure you, a $5 million pay packet would not be enough. The leaders who run substantial public-listed companies are under such harsh scrutiny that I for one, could not handle. Look at the newspapers each day and see the headlines that are completely attacking Alan Joyce. "Joyce Should Be Sacked" is enough to keep me paralyzed in bed for a month, if I were in his shoes. This man is an absolute inspiration. He is the epitome of strong, solid leadership with fair values. I have read feverishly the content related to what Qantas employees are wanting as remuneration. Are they serious? It is not market rate, nor is it reasonable. Having been on a flight where at the time I was in the Chairmans Lounge, and could not for the life of me use points to be upgraded to first class, yet a Qantas air hostess and her 3 friends seemed to have no problem at all taking the seats that could have been for a loyal customer who at the time travelled at least 4 flights per week with the airline. Is that fair? Well, from all accounts, this is something that Qantas employees want on a regular basis. Stuff the loyal customers who ensure that they have a job. They mean nothing - apparently. Another thing to consider is what has happened to other airlines around the globe. They are in huge financial strife. Do we really want an Australian icon like Qantas to follow down the same path? And last but not least... for those who have invested their superannuation and hard earned savings in buying shares for Qantas... they too need a return. It's not all one way. If they don't get dividends for taking the gamble and supporting Qantas - then no-one should have a job. Just my Sunday thoughts.

Case Study: BrightLine Solutions Atlanta

Marketing Eye Atlanta was recently engaged by BrightLine Solutions in Atlanta to re-develop their rather new website incorporating more services, social media and a different look and feel.

The company is based in both Atlanta and New York and was founded by serial entrepreneur Christy Brown. Specialising in Information Technology, Embedded Software Engineering, Accounting and Finance, Christy has paved a niche in her market and delivered a service that is both professional and unsurpassed by any of her competitors.

Not knowing if your marketing investment is working for you is the tip of the iceberg when it comes to building your business. Each year, millions of businesses put away funds for investment in marketing services. Many don't know whether their investment is working or not. Marketing Eye provides companies with a marketing manager who helps identify your target audience and develop campaigns to generate leads and create sales results.

30 DAY OFFER     Build it and they will come.       Marketing Eye builds websites that are on-brand, engaging, response driven, simple to navigate and that bring your brand to life in the minds of your customers. Created in a hassle-free environment, we drive our clients to better understand what makes their customers tick and importantly, buy. Not only are our websites award winning, they are only.       $3,990       Offer valid before June 30 2011. >> Read More

If a week is anything to go by, then I had better get a move on. Dragging my tail, procrastination and falling asleep on the job, just won't cut the mustard - as they say.

A new way of looking at things has emerged, and batteries are well and truly charged to maximum capacity. What was the change?

Well, tragically, I can’t remember the last time I was truly in love and with Valentine’s Day around the corner, I realise just how much I miss that feeling.

I would like to thank the wonderful team at Giorgio Armani for kindly inviting me to the STC Foundation Dinner 2010 at the Sydney Theatre Company on Friday night. 

Mary and her team at Armani are simply amazing. They have so much style and professionalism, that just by entering their store, you could learn a thing or two about how to ensure your brand is consistent across every touch point.

I had a dream and it wasn’t to run the biggest company. It was to run a company that recreates the expectations of an industry and that is exactly what I am doing.