Tag: brand - Page 4

Bill Hambrecht, chairman of WR Hambrecht & Co once said, “You don’t want any buyer to feel like he’s been foolish or cheated. So they all get the same price.”

I came across this quote recently and it resonated with me, more so than any number of great quotes I have read in my time putting motivational magazines together.

Getting ready for the Arctic freeze, with a 12-degree chill expected tomorrow, I am very happily sitting in my warm office in Atlanta. Even so, I am firmly missing my office in Melbourne, Australia.

There is something about being physically surrounded by your team that makes the beginning of a new year feel particularly exciting. The energy, the conversations, the ideas being thrown around and the sense that anything is possible all seem amplified when everyone is back together again.

Our team is fired up for the year ahead. Like many people at this time of year, they are thinking about where they sit in the world, what they want from life, how they want to work and what they need to do to feel healthier, happier and more fulfilled.

Last week, I was sitting at the airport awaiting my flight. In the US, you can travel with your dog, so Pippa, my trusted companion, accompanied me to the lounge. As we took our seats there were two young women sitting to our right. They both smiled and I did my usual uneasy smirk and quickly avoided eye contact. It's something that I always do although I know that I shouldn't.

I decided to go and get some water and after much fussing from the staff, who were incredibly dog-friendly, I felt that Pippa would be okay while I walked away. She sat patiently watching my every move and while people were trying to get her attention, her stare remained fixed.

Finally when I arrived back, and she was suitably relieved, one of the young women asked about Pippa and gave her a pat... and then more pats. Pippa couldn't be happier and that opened the door for conversation. 

We discussed where we were from, what we do and all the normal things airport conversations conjure up. 

The young woman was Ellie Goulding. She was travelling with her school friend and personal assistant Hannah, who was equally delightful. 

Image is a funny thing. Who we are or what we perceive ourselves to be, may not align with the perception of others. This has been precisely the case with certain ethnic groups this year. Due to circumstances beyond their control, they have been vilified, put upon and generally admonished just for being who they are.

And it seems, at this point, there is no way back. For moderate Muslims, Islamic State is causing an identity catastrophe: their image has been tainted. They are in crisis management.

When Michael Reed first came to me with his idea, it was before its time. He enthusiastically shared his desire to build an online platform where consumers and businesses can get all of their logistics needs at a click of the button, and for the most competitive price.

Not too indifferent to when Expedia launched onto the marketplace, Michael wanted a transparent platform - where people could move everything from their dog, through to their house, a container of furniture, through to bulk handling products. A place where it all can be done, with full visibility of the competitive landscape.

Sometimes in marketing, you have to go in guns blazing.

In my experience, graphic designers can be a marketing company’s biggest weapon, with their ability to create collateral that packs a visual punch.  Cohesive graphic design communicates key messages within seconds, solving problems through the carefully selected combination of type, space and image.  It’s more than an art form; it’s a powerful tool.

If your market isn’t blown away within seconds of viewing your design, you’re doing it wrong.

Chase Performance has created successful business solutions through an award-winning combination of consulting and services. They work across a wide range of industries, developing the expertise required to deliver the most premium consulting services available.

Marketing maven, Tegan Addinsall, a senior marketing manager at Marketing Eye Melbourne came blasting through the front door of the office today with the biggest smile on her face. It was 7.30am in the morning, and although I was at work, I hadn't even put my makeup on and certainly hadn't finished my first cup of coffee.

"I love my job!" proclaimed Tegan. And indeed she does. Every day she comes to work with the biggest smile on her face. She is incredibly smart, and knows her "stuff" better than most. Sometimes annoyingly, she smiles and laughs so much that I want to hit her over the head with a book, so she can come down to my level (not really!).

A few years back, I heard of a character called Hannah Montana from one of my nieces who desperately wanted her album. I couldn't be bothered going out to buy it, so I simply gave her money so she could do it herself. Sitting in the car, she sang songs from Hannah Montana, mimicking her teenage idol.

All fairly harmless stuff - after all, Hannah Montana was a Disney brand, wholesome and pure that teenage girls the world-over could relate to.

Then something happened. She grew up. From teen idol to woman and that's where it all began.

Like Madonna before her, and Kylie Minogue for that matter, Miley Cyrus, the former sweet teenage girl that played Hannah Montana wanted to evolve her brand image and take it to the next level. If she would have kept up the wholesome image, it probably would have ensured that her brand diminish over time. Instead, she reinvented her brand. First it started with a number of selfies in proactive poses creating headlines. Then it was the picture of her smoking pot which  I would imagine was not by accident - instead just part of a brand evolution.

There are so many Apps around today, that it is hard to know which one's to download and take up space on either your smart phone, tablet or computer.

As a marketing agency, we use a number of "must have" apps to ensure that we are regularly monitoring our clients performance online and ensuring that we are abreast of their competitors movements, campaigns and conversations as well as leveraging industry news and developments to bring their brands to the forefront.

While we continue to grow audiences, increasing our clients brands within the circles in which they trade, it becomes increasingly important to utilize Apps that cut-through the clutter and help ensures that we don't waste time on social media where possible.

Here are 8 of the most efficient analytical Apps that Marketing Eye uses:

1. HootSuite: If you don't use this, then you have not only been hiding under a rock, but you are missing a valuable tool. HootSuite is a social media management solution that enables teams to collaborately execute social media campaigns across multiple platforms from one single view point - a dashboard. HootSuite includes audience identification tools, the ability to streamline workflow and customize reporting. It is perfect for managing Twitter accounts.