Top 5 Ways Your Business Can Maximise Its Use Of Social Media
In today's society, social media is the most important way that a business can share content, connect with target markets and broaden their audience. It is a vital part in being a successful business nowadays, especially with COVID 19, which is changing the way individuals can see each other face to face.
In light of all the ongoing changes in the world, businesses need to ensure they are maximising their use of social media to become successful - here are the top 5 ways I believe help to increasing your platforms:
- Knowing your audience
Knowing your audience is so important and vital when becoming successful. If you are targeting baby boomers, then you're not going to start advertising and posting on snapchat as most of the time that would prove a waste of time, resources and money.
It is important you first spend the time to get to know the audience you are targeting your product or services too, and then work out which forms of social media will best suit these individuals.
Through having the knowledge of what platforms the majority of your target audience are active on, it gives you the opportunity to focus your time and resources on being active and posting content on this channel.
- Create a social media calendar
A social media calendar gives you a chance to plan your upcoming social media posts, giving you an overview of the upcoming weeks.
By creating a social media calendar it allows businesses to maximise their use of social media as their posts are well-thought out and they have taken the time to properly create and plan them.
The main benefits of creating a social media calendar are that it saves time, helps businesses to stay organised, post in timely matters, helps to stay relevant and build credibility. This is why social media calendars are one of the most important steps in building a social media presence.
- Building relationships through engagement
Social media gives businesses a chance to engage with their target audience and communicate with potential customers. Through the use of the like button, comments, reactions and private messages, customers feel as if they are important and feel a connection to the business.
It is as easy as a few hours a day or a week, spending time on your social media platforms communicating with your followers. Building relationships with your customers through social media gives them a feeling of loyalty and builds trust between the customer and business.
- Posting content that engages viewers
It is so important that the content that you are posting is relevant and positive as these types of posts tend to engage more viewers. Post engagement allows for more views and allows posts to be seen by many people and even become viral.
Take the time to ensure that your social media content is inviting, interesting and something that represents you as a business. This is where your social media calendar comes in handy.
To engage viewers you should be unique and original, use visuals/videos and use headings that are enticing. This will allow potential customers to become much more interested in your business.
- Using social media as a way to earn more clicks
As said previously, social media engagement allows for more views and gives a better opportunity to become viral.
Use your social media to get viewers to be interested in accessing another part of your business. For example, use twitter and instagram posts to get more reads on a blog you have written. Do this by posting information, or a question relevant to the blog that you will post the link too. This will entice viewers and get them to click on the link. Your business is destined to be successful if you maximise your social media usage.