4 tips to enhance and improve your SEO ranking

4 tips to enhance and improve your SEO ranking

Let’s talk business. The increase of company involvement and their integration into the digital world has seen businesses either crash and burn or exceed with flying colours. This is mostly due to their correct utilisation and implementation of SEO.

Search Engine Optimisation is the activity in which you attempt to promote and improve one's search engine ranking on sites such as Google, Yahoo, and Bing. SEO isn't just about creating useful keywords, though rather a connected chain of elements that result in an achievable top ten ranking on search engines.  

These are our 4 greatest tips to enhance your SEO ranking: 

  1. Improving your website usability 

Keywords are not the only element of SEO. Improving one's website usability can be greatly beneficial for the long-term success of your business. Providing useful, insightful and engaging content for visitors can result in a longer, higher and easier usability of your website. 

  1. Page load speed 

Users will tend to leave your website at a quicker rate when there is a long page load speed, this results in a high bounce rate percentage which can have major negative implications for your company. In order to reduce the page load speed, we recommended to reduce and or resize the images presented on your website as well as minimising redirects.

  1. Utilising different media 

Whether you're incorporating images, videos and or audio, it is imperative to utilise a wide variety of media content that will ultimately engage and enhance the conversion rate on your website as well as improve your SEO. 

  1. Updating content 

You have probably heard this one before, but regularly updating content to your website through blogs, forums and any kind of news can generate and also indicate a sites relevancy to users. Not only that, it keeps your business fresh and modern whilst keeping up with competitors. 

SEO is not an easy feat for any business, Marketing Eye provides your SEO ranking with a helping hand that can see your business skyrocket to new and exciting successes.

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  • cat hat
    cat hat
    30 Mar 2019

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