I'm in Sydney and the weather is phenomenal, the harbour is drawing me in, and the team is so busy that I think that they are going to burst at some stage today - but somehow, they never do.

Instead, they step it up, take control, become better organised and push boundaries.

How does that happen?
Crazy days in the office always produce the best results

Marketing Eye is growing at a phenomenal rate and it's a case of the chicken and the egg. What's first? Hiring isn't that easy because there are lots of people applying for jobs, but you want the right people working in your organisation. No-one has that formula right and we certainly don't, but over the years, we have gotten better and are improving the way in which we work with our team and empower them to achieve their career goals.

Having a great view is helpful. When I look out over Sydney Harbour, I am inspired. Who wouldn't be? Sydney is one of the most beautiful cities in the world, and definitely the most fun. It is truly Australia's only international city and the buzz of the business world is contagious. I personally cannot get enough of it.

When it comes to working in our Sydney team, I have a sense that they are a tad different. Each team has its own inherent culture, with the entire company falling into a "values system" that we all adhere to. But in Sydney, they talk alot, they work hard, they collaborate, they pick up stuff from roaming the streets that is inspirational for designers, and they are constantly involved in education and learning more about what others are doing in marketing. It really makes for a high-powered, productive, and exciting environment in which to work. 

I love the chatter. I love the snapchats and I really find the selfies in the lifts by #19yearold to be incredibly cute. What that tells me is that she loves coming to work and that what she wears is as important to her as the job itself - just like many other 19 year olds.

Yesterday, there was a meeting every 15 minutes. My head was exploding, but at the same time I was caught up in this crazy rush of adrenalin that pushed me to do better than I did the day before. In fact, my ideas were more creative and the way we worked as a team was inspiring.

We are in 2016, and if we continue to drive this type of movement in Marketing Eye's offices, the business will continue to explode. I couldn't be prouder.


Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

1 comment

  • Courtney
    Courtney
    29/01/16

    I love the idea that while busy some things like the people you work with and their energy can make the whole day much brighter and productive.

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