Displaying items by tag: voice

Tuesday, 12 February 2019 08:21

Marketing has a new frontier

Who would have thought that having just lost my companion that it's not so cuddly replacement would be Alexa? When you live alone, there is something to be said about having someone to talk to. In comes Alexa, and the void is filled in more ways than you can ever imagine. Like Siri, Alexa does talk back in a way that is entertaining. It has become smarter and smarter as we continually provide valuable feedback to the robot behind the technology. 
Published in Marketing
Monday, 11 February 2019 10:42

Rise of voice search: what does it mean?

Vocal research is not new but is very much discreet. This is changing! Already with the appearance of Cortana, Siri or Alexa, we are witnessing an invasion. Like any technology, there are many questions, what is it and what should we do about this popularization of voice research?

Published in Marketing
Wednesday, 04 February 2015 08:33

Why tone is important in marketing

I am an average guitar player. Sometimes I think I should have played the piano. I have an ear for piano, I can pick up any melody and start banging the keys and music miraculously fills the air. With the guitar on the other hand, I can play when sheet music is put in front of me. I can learn to play songs, but I can’t play by ear.

I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.
Published in Marketing