There are so many reasons why marketing campaigns fail, but don't let not following up be one of them.
So many marketing campaigns fail because people send them out, but expect that the first "hit" should result in their telephones ringing off the hook. It's nice to think that this would be the case, but in the real world, that rarely happens.
When executing a marketing campaign, make sure you have enough resources to followup ever single person that has received your campaign. Also ensure that this is done in a timely manner, not months after.
If you are going to invest in a marketing campaign, then you want to realise the full value of the campaign. Try always to have a minimum of three touches with any prospect. If you are doing a direct marketing campaign, ensure that you send the campaign, follow up with an EDM, then a call organising a meeting.
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
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