What is the biggest mistake brands make with Instagram marketing?

What is the biggest mistake brands make with Instagram marketing?

Instagram has over 1 billion active users and is a universally prominent social media platform. It provides engaging and entertaining visual posts, that people love having a scroll through.

For this reason, Instagram appears to be a great tool for creating authentic marketing for brands. All brands can post photos and create a feed. It gives the brand a voice and can engage followers and build brand awareness. Creating entertaining experiences for followers can also help build a richer relationship between the brand and viewer, and can even expand the brands reach. Sounds magical? Oh, it sure is! But why do some brands not reap the magical effects marketing on Instagram can provide? Where are they going wrong?

Have a look at the most common mistakes on Instagram and see if you’re on the right way to rock your Instagram feed!

Bad quality photos

Instagram is all about the visuals. So, by posting blurry and bad-framed photos, your brand doesn’t look professional and the viewer won’t take you seriously. Instagram is all about the aesthetic and about creating a certain lifestyle. In marketing, you are trying to promote a consistent message. To promote it effectively your Instagram stream needs to be clear, easily recognizable and aesthetically pleasing.

Duplicating previous photos or captions

Are you trying to be sneaky? Maybe you think, “no one will notice”, but you are wrong! Your followers follow you, your posts pop up on their stream and they take notice. If a brand duplicates their message and their visuals the viewer gets bored. Each post needs to be strategic and planned out in order for it to be a successful marketing tool.


After photos, hashtags are the second most essential piece of content when marketing on Instagram. To effectively market on Instagram hashtags are needed with every photo. It is important that the hashtags are relevant and industry related, as hashtags can be a powerful driver to gain more visibility of your posts.

Share too much of your personal life

It’s good to humanize your brand – to give it a personality and a voice – however, it’s important not to get too personal. It’s a blurred line, but it’s important not to overstep and overshare. Sharing too many personal aspects of your life can lead to an unprofessional account and unclear marketing message.

Not interacting with followers

Instagram is a social media, so you should be social with your followers. This means interacting with your followers. It will show them that you are involved and care about their questions and opinions, strengthening the marketing position of your brand and its image.

Post one picture a year

Consistency is the key. Of course, you don’t want to overwhelm and spam your followers with 10 posts per day, but consistency is definitely key. So decide on an appropriate amount of posts you’d like to upload per week and decide on the most effective time to post content.

The world of Instagram can be a magical place for marketing your brand. It takes time to build a strong Instagram account and following but place these common mistakes back of mind in your journey and see the amazing heights Instagram can take you.

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comments ( 2 )
  • Juliana
    30 Apr 2019

    Instagram is a great social media tool for brands and it definitely takes a lot to build up a following. Great post!

  • Sarah Smith
    Sarah Smith
    29 Apr 2019

    Instagram has certainly taken off as a social media marketing tool which brands can use to engage with their target market! The brands which communicate consistent, regular, interactive and aesthetically pleasing posts are the ones who reap the benefits of the platform. Lately I have also noticed many brands using Instagram to run competitions to increase engagement with their customers so it will be interesting to see what tactics come next!