Tag: marketing strategy - Page 14
Your Start-Up Marketing Strategy Will Fail Before It Succeeds – How Can You Avoid It?
The marketing industry is a difficult yet rewarding industry if you’re able to push your way through the challenging requirements for your marketing strategy to become successful. It’s common for marketing professional to have experienced failure before they’ve been able to succeed in the industry. Even the biggest and most successful entrepreneurs have experienced failure before becoming successful.
3 Predictions No Marketer Can Ignore - Marketing Careers
Top 6 marketing strategies for accounting firms
I’ve seen my external accountant twice in 10 years – which says a lot about how accounting firms communicate with their customers.
What does a marketing career look like today? Post COVID.
While ‘post COVID’ is a little premature, the current sentiment in the market really lends itself to thinking about what a career in marketing looks like today.
In the past, there was almost a sure ride from marketing intern to marketing graduate, then depending on which direction you decided to head, a slow ride through from Marketing Executive to Marketing Manager. For the lucky few (those who worked the hardest), Chief Marketing Officer or as we like to call it, CMO.
How An Effective Marketing Strategy Can Help Your Business Grow!
An effective marketing strategy should be the foundation of your marketing and communications activities. The right strategy will give you clear objectives, provide you with guidelines to point you to the right direction, and give you the appropriate metrics to evaluate your results and improve overall performance.
Why every marketing business needs a person with X-factor
When I started out in marketing, I worried that I wasn’t extraverted enough, wasn’t fashionable and preferred a good book over a cocktail party.
Since then, marketing has changed and the ‘nerdier’ marketers are fast becoming the rock stars due to results they derive for their clients, and the ‘fashionable’ lot are seen more as events specialists or publicists. Now, that’s a stereotype, of course, but the gist of it is that things have changed over the past three decades and what was once considered to be ‘cool’ is no longer the case.
5 Things An Expert Can Teach You About Developing A Marketing Strategy!
Developing an effective marketing strategy is a crucial and difficult task for any small to medium sized business. Which may leave you feeling helpless. However, the City of Melbourne council may have answered your prayers.
The one problem with companies that don’t write down their strategy
For years, I kept my business strategy in my head. It was a reliable place to keep it, or at least I thought. My memory is fairly decent when it comes to things that matter and reaching my business goals – matters.
With our marketing plan, that was another story. Writing it down is what we do, and we know that it is the only way to achieve marketing goals, aligning the sales function with marketing tactics that derive results.
Why your Business should use Twitter!
Twitter is often the forgotten social media platform and it’s the most important one. Twitter has 6,000 Tweets every second which reflects how active users are on Twitter and why your business should make an account today (if you don’t already have one).
How to Optimise & Sustain your Marketing Data Strategy in 2021
Following increasing regulation around usage of user data and political concerns surrounding the power of big tech, many businesses are struggling to develop, measure and optimise their strategies to develop sophisticated and data rich strategies like they used to.