5 Things An Expert Can Teach You About Developing A Marketing Strategy!
Developing an effective marketing strategy is a crucial and difficult task for any small to medium sized business. Which may leave you feeling helpless. However, the City of Melbourne council may have answered your prayers.
This May, international Marketing expert Mellissah Smith will be hosting a Marketing Strategy Masterclass for small to medium sized businesses located in Melbourne City, Docklands and Southbank areas. The best part - it's FREE.
Here’s 5 things an expert can teach your business about developing an effective marketing plan.
How a marketing strategy will help your business grow
The importance of a well-developed market strategy cannot be dismissed. Having a marketing strategy in your arsenal will provide a strong guide for your business. This strategy will create the basis for your business to achieve its vision and goals. Learning the intricate skills needed to develop a marketing strategy is imperative to the success and growth of any small to medium sized business.
Deep dive into your customers and competitors
Defining your customer base and competitors is integral for a business. Understanding your customer base will help your business flourish as you can tailor your business to meet their needs and wants. Competitor analysis for a small to medium sized business can also play a pivotal role in your success. Being able to keep an eye on what competing businesses are doing will provide paramount insight into where your market may be heading and how your business should respond.
An assessment of your marketing activities and digital performance
Assessing your marketing activities and digital performance will provide a key outlook on what you are doing right and what can be improved upon. Your marketing and digital performance play a huge role in the success of selling your product to the consumer, as creating awareness for your brand will create recognition and increase sales.
Brand story, personality and messages
An intriguing and well-developed brand story and personality will help the consumer become engaged with your product. A story for your brand will verbalise your businesses vision and help the consumer to understand it. The personality and message of your business are crucial for connecting with your customers, as it creates an emotional dimension.
Marketing tactics that best suit your business needs
Every market is different, the formula to strong business growth is not a one size fits all operation. To fulfil your business’s needs, there must be specifically tailored marketing tactics. These tactics will help you connect with your target audience and effectively grow consumer engagement with your business, as you can meet their wants and needs.
This game-changing business workshop will provide you with the tools to develop an effective marketing strategy.
Register now for the FREE online workshop.
Thu, May 20, 2021
12:00 PM – 2:00 PM AEST