Why your Business should use Twitter!
Twitter is often the forgotten social media platform and it’s the most important one. Twitter has 6,000 Tweets every second which reflects how active users are on Twitter and why your business should make an account today (if you don’t already have one).
Everyone always talks about Twitter, whether it’s a tweet shared on the news, a screenshot shared on Facebook or a conflicting opinion that has gone viral (think back to Trump and his worldwide drama). It’s where the connections are and where your business needs to be. If you’re not convinced just yet keep reading to find out why your business should use Twitter.
Hands down the best things about Twitter. It allows you to connect to a large diverse range of people and businesses. Networking allows you to connect with people you might not talk to in person or people who live overseas. For example, all your stakeholders, influences, celebrities, businesses and more.
If your business creates networks on Twitter, the opportunities are endless. You can develop business contacts, new partners, attract new customers, engage with all stakeholders and even find new employees.
Get Noticed by your Target Audience
Anyone can make a simple tweet, therefore it takes a little bit of effort to get noticed by your desired audience, however, it’s certainly worth it for your business.
Simply join in conversations by regularly commenting on tweets, constantly like posts by the same author/ business you want to get noticed by, tag people on your tweets, add locations on your tweets, retweet everything that reflects your business, use relevant hashtags on your tweets and post multiple times a day (it’s not annoying, it’s expected). If you consistently do this, you’ll start to get noticed by your target audience.
Engage with Big Businesses
Twitter allows you to engage with big businesses from any industry around the world. Businesses use Twitter to share their products, service, news and opinions. If you comment and like on big business' pages, you’re more likely to get noticed by other users who comment and like their tweets. It also enhances your Twitter presence and shows that you’re interacting with other reputable businesses.
Another important reason for your business to use Twitter is because it allows you to share your feedback on products and/or services. In contrast, you can also receive feedback from consumers and stakeholders about your own products and/or services.
Feedback is vital in order to address issues and improve current processes. It’s also helpful for potential customers who are doing their own research about your business.
Twitter gives you the opportunity to stay up to date with trends and directly keep an eye on your competitors. You can see what people are saying about your competitors and what their latest news is. Twitter ideally provides you an extra insight into your competitors' business and what you can improve on to enhance your competitiveness.
Keeping up to date with your competitors’ tweets also helps you create a strategy behind your tweets and gives you some ideas to bounce off.
We kept the most important for last! Twitter enables you to share your current sale offerings and promote your products and/or service.
Tweets are short and simple, therefore an easy way to keep the audience wanting more information which can potentially generate lead, increase website traffic and even create sales.