Tag: marketing strategy - Page 18
Tuesday, 14 July 2020
‘What your marketing strategy will teach you about sales’
Sales and marketing have been at loggerheads forever. Just ask any marketer in the room. While marketing doesn't 'sell' per se, they are responsible for providing the forum for sales to occur. This means lead generation, brand building and sales support. Sales people sell.
Published in
Marketing
Friday, 03 July 2020
Marketing strategies that tech companies need to deploy
The way technology and software companies are approaching the 'new marketing' era is evolving rapidly with nimble companies flexing their stronghold in delivering customers and prospects with communications that reinforce why they should be chosen over their competitors.
Interestingly enough, technology companies are still marketing, while many of their other discipline counterparts have pressed pause. The reason for this is the reliance on technology to power through any uncertainty and secure companies with better efficiencies, long-term cost savings and outcomes.
Interestingly enough, technology companies are still marketing, while many of their other discipline counterparts have pressed pause. The reason for this is the reliance on technology to power through any uncertainty and secure companies with better efficiencies, long-term cost savings and outcomes.
Published in
Marketing