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Tag: brisbane

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Friday, 24 April 2020 15:17

Matrix Surgical - Medical Supplies

Matrix Surgical is a surgical and medical equipment supply company based in Melbourne with over 20 years of industry experience. They ensure that quality and price are at the forefront of their mission. The marketing initiatives undertaken by the outsourced marketing team at Marketing Eye were to create meaningful content that will engage users and create conversations, via their social media platforms. Through the creation of marketing collateral, Matrix Surgical could showcase their equipment at networking events and tradeshows in addition to the creation of EDMs. Whilst refreshing the brand through the design of a new logo and website to represent the new image.

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Published in Portfolio
Friday, 24 April 2020 14:52

Marlin Medical - Medical Supplies

Marlin Medical are a medical and surgical device field supplier pursuing the most innovative manufactures and suppliers both internationally and domestically in Australia. By engaging with the outsourced marketing department of Marketing Eye, a rebranding strategy and positioning were implemented through, marketing assets such as brochures, flyers and EDMs. The website was redesigned to reposition their image as a innovative medical and surgical supplier.


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Published in Portfolio
Healthcare Imaging Services had acquired many new domestics locations and needed a partner that could alert new clients to their affordable, experienced radiologist specialists. Through developing a new content strategy, Marketing Eye created informative billboards and marketing assets such as brochures which invoked a deep brand awareness, by informing clients of the services provided.
The process that lead to the new content strategy begun with determining the market position, brand mission, and vision and ensuring they all aligned. The marketing assets were then developed attempting to activate branding communication, resulting in the end goal of informing clients of their services. This was executed through the print and advertising assets rolled out, which invited clients to information events and highlighted their savings with bulk billing options, asserting their affordable image.

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Published in Portfolio
Friday, 24 April 2020 14:26

Agestrong Physio - Medical Services

Committed to care and compassion, Agestrong Physio needed a partner that could implement a new tone of voice and marketing strategy that matched their brand ideology. The outsourced marketing department at Marketing Eye used their creative expertise to design a new brand logo and transform their website. The tailor-made marketing efforts of Marketing Eye matched their services of delivering tailor-made physiotherapy to aged care and residential care patients.
To achieve these strategies, we needed to determine and align their core values with the digital strategy. We developed brand guidelines that included the creation of their logo to represent the brand's voice and personality. By understanding the consumer and brand profile a user-friendly website was developed with SEO and content strategies.

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Published in Portfolio
Iris Medical is a professional medical facility that does yearly health tests on people who are invested in ensuring that their health remains at an optimum. Marketing Eye was employed as thier outsourced marketing department to help brand Iris Medical and provide valuable marketing assets such as brochures, business cards, websites and letterheads. In addition, Marketing Eye was responsible for lead generation campaigns and direct marketing activities.

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Published in Portfolio
Active Medical Supplies is the most successful medical supplies company in Queensland to the aged care and acute care sectors. Having built their reputation over decades of providing quality products manufactured in Australia and overseas, Active Medical Supplies has catapulted its business through innovation and customer care.

Marketing Eye was originally employed to provide a comprehensive marketing audit. After this was successful completed, Marketing Eye was engaged to be the outsourced marketing department for the company developing a marketing strategy and implementing it over a period of time. Marketing Eye's engagement includes development of multiple websites, email marketing, branding, brand names, advertising, vehicle signage wraps, product branding, development of apps, rebranding Active Medical Supplies, promotional products, lead generation campaigns and more. In addition to this, Marketing Eye has been employed to name other companies for the group, develop multiple websites and the development of a magazine.

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Published in Portfolio

 Access Rehabilitation Equipment is a well established Australian business based in Victoria, supplying quality rehabilitation equipment for aged care and disabled persons, for over 20 years. Marketing Eye, helped by developing brand awareness with the design of a new logo and print materials, such as business cards, catalogues, and magazine advertising.

The brand awareness strategy was developed because it was quite aware that even though Access Rehabilitation Equipment is a long-standing organisation, they were lacking the awareness. We engaged in SEO and content strategies to enhance their website traffic and visibility. As part of further development of awareness, the creation of print content with the new branding designed informed clients of their services and acted as a guide to products and prices.

Access Rehabilitation Equiptment

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Access rehab brochure
Published in Portfolio

As the number one stevedoring, transport and logistics provider in North Queensland, NSS needed the help of an outsourced marketing team to develop a new brand story campaign. Marketing Eye used its expertise as an outsourced marketing department qto create the branding and website development for NSS. The branding included the creation and design of print work ranging from brochures to calendars and advertising in magazine publications.

In order to showcase the brand and its extensive resources, aesthetically pleasing visuals and info print were developed as the driver for the marketing strategy. This supported NSS’s claims as the leading logistics provider in Northern Queensland by highlighting their achievements and advertising their achievements.

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Published in Portfolio

Qube’s vision was to be the leading provider of integrated logistics solutions in Australia, in order to reach this vision, they embarked on the services of the outsourced marketing department of Marketing Eye. The services provided included a new branding strategy and development of print materials such as brochures, booklets and business cards to help build brand awareness, contributing to Qube becoming the largest integrated provider of import and export logistics services.  

As an already leading logistics company, we needed to focus on Qube’s execution and delivery of their services to help inform, educate, and expand their clientele. We leveraged their services to provide visually appealing and information marketing material, which could be used to help spread the brand.

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Published in Portfolio
Friday, 19 July 2019 16:11

Rom Control - Building Services

Rom Control specialise in repairing and refurbishing industrial, electronic, and process control equipment. We worked with the team to develop content and create more brand awareness.  

As the outsourced marketing team, Marketing Eye invoked a rebranding strategy that would prove to be integral to increase their branding awareness. The strategy included a redesign of their website and creation of promotional marketing print assets. These assets showcased the work Rom Com has achieved whilst also being informative promotional marketing collateral for the company.

Published in Portfolio
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