Being a tech entrepreneur is challenging

Being a tech entrepreneur is challenging

When I first decided to build a AI-based marketing technology platform, I was completely and utterly sure that this was going to be the ride of my life. And it is. Without doubt, it is the best business adventure I have ever had, but it comes with a lot of work, a wild imagination and some technical jargon.

The idea was to help entrepreneurs who put off having a marketing strategy and plan in place, hindering their success, to simplify the process and provide them with something that they could action straight away. Not only that, but to also give them something that was not based on some marketers (or hacks) gut instinct, previous experience or Google. I knew that by digging deeper into data, benchmarking previous marketing strategies, and data crawling and scraping, we could deliver a marketing strategy that was more intuitive, based on facts not gut instinct, and with predictive analysis giving the people implementing the strategy a greater chance of success than ever before.

Another issue that entrepreneurs face is the time lag between doing a marketing workshop and having a marketing strategy and plan in place that they can execute. In some cases it took months to achieve because marketers have to do research, and also find the time to do the strategy in between everything else they do.

Robotic Marketer requires the user to be authentic and tell the truth. What are your strengths and weaknesses, opportunities and threats? If you can answer this with a small snapshot of who your competitors are, and what marketing activities you are able to afford over the course of the year, you will be able to get a marketing strategy that is better than someone like me with 28 years experience can do. The fact that the world has moved digital and not all companies have done this shift well, lends itself to using artificial intelligence to capture who is doing what and why, and what effect is that having on them acquiring customers - is phenomenal.

I've loved the journey immensely. It is what I see as my business legacy. It's something that I will leave this world with knowing that I was the first to ever come up with this technology and hopefully I can adequately take advantage of being a first to market player. 

Ethically, I know that what we do is the best solution for businesses that choose to use this technique, and the value for money is unbelievable. It's possibly not that great for any other company doing marketing strategies because their way of doing it, and the ability to beat the robot, is questionable. It's old fashion and irrelevant. The world of marketing strategies has been officially disrupted and it will cause a lot of conversation and a narrative where marketing strategy companies will defend their work, but quite simply as we feed the robot, there will be a point that where no human can beat it. It's like playing chess with a computer program. While this is true right now in terms of time frame, we still have some way to go, but in the next 12 months we will get there and that is extremely exciting.

I find being a tech entrepreneur to be a challenge. I know the importance of staying ahead of the game and that puts a lot of pressure on me at this point, as I am the inventor to a degree.

We know that Robotic Marketer is game-changing. We know for companies using it, they will fast-track their ability to achieve a higher level of sales performance and brand awareness. It is exciting to be part of, but as I say, it's challenging re-inventing what you do.


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comments ( 4 )
  • Annie
    Annie
    19 Feb 2019

    This is such an exciting business venture! This is the future, and Robotic Marketer seems to have revolutionised the whole marketing process, turning it onto its head. Whilst challenging, the impact on the industry is worth every struggle.

    Reply
  • Annie
    Annie
    19 Feb 2019

    This is such an exciting business venture! This is the future, and Robotic Marketer seems to have revolutionised the whole marketing process, turning it onto its head.

    Reply
  • Léo
    Léo
    15 Feb 2019

    Entrepreneurship is so exciting especially if you're a game changer. Congratulations Mellissah for your journey and the work already done.

    Reply
  • Phil Ye
    Phil Ye
    15 Feb 2019

    This sounds very optimistic and exciting! Looking forward to that day when human marketers can't beat Robotic Marketer

    Reply