The Top 7 Content Writing Trends to Lean Into

1.  Referencing Popular Mainstream Culture/Media

People like to feel cluey and feel a sense of belonging. By subtly or very obviously referencing a popular Netflix show in your content, it can grab readers attention especially if they’ve already watched the show. By establishing that you both share this similarity, readers are likely to read on out of curiosity or a sense of kin. By specifically referencing this show, the reader feels as though your content isn’t generic and that they’ve been specially targeted.

2.  AI Content Writing

Even if this one seems to be a bit controversial it is still a worthy tool to use. Artificial Intelligence bots have become smarter, they now have the creative capacity to create and articulate interesting writing pieces. Whether they’re up to scratch with their actual human counterparts is another story altogether, but there are now AI writing software available for many companies to use. There are lots of benefits of this, they can write multiple articles at the click of a button, saving you both time and money.

3.  Re-optimizing Old Content

Remaining relevant is the name of the game but if you have a blog that performed well from a couple years back, it can still be in your best interest to republish it. Before you assume repurposing old content is lazy or no longer relevant, you need to realise your content is still powerful. All you need to do is modify it to be better suited to modern audiences and ensure SEO is up to scratch to ensure your previous targeted keywords are still relevant, if not – change them.

4.  An Identifiable and Consistent Tone

Even if your brand’s content is written by multiple people, it’s a good idea to establish a brand persona to strengthen your brand’s tone of voice. Remaining consistent across your writing content is a sure-fire method to ensure your brand communicates in a united and predictable manner. This alleviates any potential future issues arising such as your customer retention rates dropping because your brand is constantly publishing content that have conflicting messaging and projected values.

5.  Focusing on Keywords

Your content is simply no good if no one can find it! Ensuring your SEO is optimal to allow potential customers to find you on Google is key to increasing your brand’s reach. Researching relevant and trending keywords also ensures that the readers which your content is reaching are interested in what you are posting. This relevance will drive engagement to which Google recognises and will, therefore, rank you higher on their pages. It’s a win-win situation so researching and prioritising keywords for your content is vital.

6.  Being Transparent and Honest

The worst thing a brand could do is undermine its customer’s trust by misleading or lying to them. If your content aims to educate then do so accurately and carefully, any misleading claims may lead to short-term gains but will eventually bite back. Remaining transparent is so important in this era of corporation mistrust. If any click-bait content comes off as gimmicky and false, your customers are not dumb and to treat them as such is a company’s fatal mistake.

7.  Embrace Your Niche

What content best works for one brand may not work for yours so simply copying the content of another brand may not be your best strategy. Instead, look for your content niche that best works for your customers - no two customer bases are the same. Importantly, find what works best with your employees, maybe their strengths lie in a particular field of content or some of them are more creative whilst some prefer editing. No business mould perfectly fits another, so why bother trying to fit in?

What Can Good Content Writing Do?

First, it’s important to specify your overarching goal. Content can achieve a multitude of things so specifying whether you want your content to educate and inform your customers about your products and its benefits or if you want your content to build your brand personality are two completely different things! Mainly though, good writing content is interesting, relatable and relevant to the reader and these trends can help you achieve just that! If you need more help on how to create good content, don’t hesitate to contact our experienced marketing consultants, here.

Image Source: Unsplash-Christin Hume