20/20 Vision for 2020
As this year draws slowly to a close, you should start to set your vision for 2020! Each year brings in new techniques, new technologies and new problems to be solved. It’s a marketer’s job to stay ahead of the curve and anticipate the forthcoming problems your company needs to be solved. Set yourself up for success with a clear vision for how you are going to overcome your obstacles and achieve your marketing goals for the future. Below, we have four elements to add to your marketing strategy for 2020.
Brands should be thinking about how they can personalise customer support, as well as how they should personalize their user experience. Knowing exactly what your customers need and want will establish a sense of brand loyalty with them, because of this strong connection you have built. From this strong connection, you can curate specific content, personalized emails and experiences that will cater to their needs.
Digital assistants and chatbots are already changing the way we interact with our customers. 2020 is going to see even more AI-powered solutions to drive our content. Chatbots can recommend solutions to customer problems, answer questions, and direct the user to exactly where they need to go. By analyzing the customer's actions and searches, chatbots can provide a level of customer service and knowledge that can’t be matched by human customer service representatives.
Content clutter is one thing that won’t be changing in 2020. There will be more content than ever. To navigate the clutter of the content on the web, a lot of companies will take efforts to make their content pieces interactive. Contests, quizzes, polls, surveys, games, interactive videos and calculators are great interactive tools to drive engagement with your audience. 2020 will be all about keeping your audience engaged with your brand.
New technologies will continue to emerge, like virtual reality and augmented reality. Tech like this can offer a deeper product experience for your users by augmenting their space to fit with your product. For example, a furniture store could use AR or VR to showcase how a piece of furniture could fit in their living room. Immersive tech could change everything about the buyer’s journey, literally showing them how your solution can fix their problem.
What is your marketing vision looking like for 2020? Everyone needs a “Marketing Eye”, so reach out to one of our marketing experts today!