Marketing Eye Blog

Marketing Eye Blog

Tag: advertising - Page 4

A sigh of relief. End of financial year has come and gone yet again. The pressure cooker in the last week, has everyone exhausted, so I can imagine there will be a few people out tonight, enjoying a few beers or wines, celebrating the end of the financial year.
Thursday, 26 May 2011

Retail is dying

Retail is dying. Is it? Is the economy really as bad as everyone is saying. Last night on the ABC, they confirmed that advertising spend is down and this is a real indicator of how well the economy is going.
Sunday, 22 May 2011

What Women Want

What do women want? If you knew exactly what women want, then you would be the richest person on the planet because I don't think I know a woman that knows what she wants and unfortunately, I too am in that boat.
Wednesday, 20 April 2011

Trust your creatives... or fail

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This advertisement was developed by our creative team at Marketing Eye.
Saturday, 13 February 2010

Generating Great Marketing Ideas

The Elephant in the Agency Room

As entrepreneurs, so often we don’t let go - of anything. We control the finances, products, services, sales and marketing. I am sure if there was some research available, it would say that most entrepreneurs of small businesses are control freaks.
Published in Management
Monday, 22 March 2010

It’s Got My Attention

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I was flicking through a French street magazine and this picture got my attention.
Published in Mellissah Smith
Tuesday, 23 March 2010

The Metro Advertisements

The Parisan Metro is full of advertisements from holiday accomodation to fashion, anti-fur campaigns to tourism destinations. 

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Friday, 02 April 2010

Be careful, be very careful

Whatever happened to boardgames?
Nadia Kerr’s personalised gifts business, DigiGifts, explains what marketing avenues worked and what did not in her road to success. Log onto www.DigiGifts.com.au and find out about what it takes to be a leader in the personal gifts industry.
Wednesday, 15 December 2010

O…Oprah!

OPRAH-003-300x225Oprah is in town and unless you have been living under a rock, you not only know she is travelling Australia, but you probably know as much detail as the person next to you. 

It’s been a strange phenomena and I think Australia should get a pat on the back for bringing her here. I personally had no idea that she had so many fans – obviously there are alot of daytime television watchers in Australia with a little more time on their hands than myself.
Published in Mellissah Smith
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