Marketing Eye Blog

Marketing Eye Blog

Tag: advertising - Page 2

Crystal Clear Ear are a dedicated ear cleaning clinic in various locations around Melbourne consisting of 16 Div 1 registered nurses. They have a specialised competitive edge, which is microsuction a gentle water free removal of ear wax, dry skin and foreign debris from ears. The marketing strategy implemented by Marketing Eye was focused on awareness, which was achieved with the creation of advertising posters, informative brochures and social media campaigns.

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Published in Portfolio
Active Medical Supplies is the most successful medical supplies company in Queensland to the aged care and acute care sectors. Having built their reputation over decades of providing quality products manufactured in Australia and overseas, Active Medical Supplies has catapulted its business through innovation and customer care.

Marketing Eye was originally employed to provide a comprehensive marketing audit. After this was successful completed, Marketing Eye was engaged to be the outsourced marketing department for the company developing a marketing strategy and implementing it over a period of time. Marketing Eye's engagement includes development of multiple websites, email marketing, branding, brand names, advertising, vehicle signage wraps, product branding, development of apps, rebranding Active Medical Supplies, promotional products, lead generation campaigns and more. In addition to this, Marketing Eye has been employed to name other companies for the group, develop multiple websites and the development of a magazine.

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Published in Portfolio
Monday, 06 January 2020

How marketing can truly help sales

The role of marketing is to provide the platform for sales to occur. That means generating leads, warming them up and then passing them on to our sales counterparts. When sales teams are cold calling and chasing leads, and you have a fully functional marketing department, there is something going wrong.
Published in Marketing
Friday, 22 November 2019

Why You Should Understand SEM

There are plenty of marketing acronyms that markers have to keep track of like SEO, SEM, SMO, CRO. It can be difficult to keep everything straight, especially the difference between SEO and SEM. So, what exactly does SEM mean? Search engine marketing (SEM) is a sort of umbrella term that covers search engine optimisation and paid advertisements. SEM is an effective way for businesses to reach new customers, increase revenues and trim acquisition costs.

Published in Marketing

If you don’t fully understand the difference between marketing and advertising, you are not alone! Marketing and advertising are certainly related and intertwined, but there is a distinguishable difference between the two platforms. Each platform has different processes and approaches to promote products and services, but they work towards the same goal. Knowing how they differentiate will put your business on the path to success.

Published in Marketing

Advertising in this era of cut-throat competition requires a good investment. So, when you invest a significant amount into an advertising campaign, you’d naturally expect great returns out of it. You need to make sure that you are investing in the right type of marketing plan. It will take a while for you to decide the best marketing strategy for your brand. The best way to figure out what will work for your brand is to know about the prevailing marketing tactics.

Published in Marketing

Qube’s vision was to be the leading provider of integrated logistics solutions in Australia, in order to reach this vision, they embarked on the services of the outsourced marketing department of Marketing Eye. The services provided included a new branding strategy and development of print materials such as brochures, booklets and business cards to help build brand awareness, contributing to Qube becoming the largest integrated provider of import and export logistics services.  

As an already leading logistics company, we needed to focus on Qube’s execution and delivery of their services to help inform, educate, and expand their clientele. We leveraged their services to provide visually appealing and information marketing material, which could be used to help spread the brand.

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Qube

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Published in Portfolio

Lucas’ PaPaw is a topical treatment for minor open wounds that helps to soothe and heal the skin. Its created from fresh papaya and made in Queensland Australia. Lucas’ Papaw needed a partner that could deliver a strong marketing and branding campaign, so we helped deliver a strategy to meet those needs. The efforts undertaken helped to leverage Lucas’ Papaw as the well-known brand it is today.

Marketing Eye delivered outsourced marketing services and created new taglines and strategies such as ‘it’s more than just a lip balm’ to help promote and boost their product.

We also developed the website and created relevant content such as print advertising materials and informative brochures. The marketing efforts invoked by Marketing Eye, helped Lucas’ Papaw to level up their marketing campaigns by developing a new tone of voice, which was emulated in the implemented marketing campaigns. These campaigns also created copious amounts of brand awareness through the unique and creative content we developed.


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Published in Portfolio
The marketing team in corporations are stepping up their 'marketing game' to help the human resources department secure top talent.
Published in Marketing
Wednesday, 12 June 2019

Lovesilk - Consumer Products

Lovesilk begun in Sydney, when the owner was unable to find an affordable, high quality silk pillow. After realising the gap in the market, she created her own. Due to the success of the brand, there has been an extension of its products from its original pillowcase to fitted cot and bassinet sheets to eye masks and hair scrunchies.

With the conception of the brand, Marketing Eye was engaged by Lovesilk as their outsourced marketing department to develop their packaging and branding for retail and web consumers. The packaging needed to be attractive, engaging and simple yet also effective and small enough to save on postage costs. The creative team developed packaging that is elegant, soft and beautiful, matching the brands identity.


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Published in Portfolio
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