Marketing Eye Blog

Marketing Eye Blog

Tag: advertising - Page 3

Tuesday, 02 April 2019

Geelong Grammar - Education

Geelong Grammar is an educational institution that prides itself on providing an exceptional education to the youth of the greater Sydney region.

Marketing Eye had the privilege of working closely with Geelong Grammar as their outsourced marketing department to develop greater brand awareness and recognition through the development of marketing campaigns focused on online learning and development. As part of our services conducted by our marketing consulting firm in Melbourne, we undertook a range of activities to drive registrations and enrollment for courses on positive psychology. This campaign had a high return on investment yielding a higher result in enrollments than campaigns conducted by the third-party educators. Part of the campaign was direct marketing activities, marketing strategy, ongoing marketing consulting, advertising, brochure design, public relations activities and digital marketing campaigns. 

Geelong Grammar Brochure

Geelong Grammar

geelong grammar
Published in Portfolio
Thursday, 14 February 2019

Lokaway - Storage - Gun Safety

Lokaway provide security for commercial safes and have designed their own patented technology the ‘Swing’n’Slide’ which stops any prying intrusion. The Victorian based company provide secure services for gun and commercial safes and toolboxes and are expanding into the North American market.

Marketing Eye worked with Lokaway to complete market research and design a full range of marketing collateral. As part of the branding strategy, optimising and redesigning the website to enhance the client’s journey, together with driving traffic to the landing page, has enabled a stronger brand presence. We helped to deliver a print strategy that included informative brochures and pamphlets to enhance the brands competitive advantage and provide Lokaway with informative collateral at tradeshows.

Brochure


lokaway 1

lokaway 2
Published in Portfolio
Thursday, 14 February 2019

H.W. Woods - Pharmaceutical Marketing

H.W. Woods has been assisting Australians with sleeplessness for over 80 years. Primarily focusing on pharmaceutical sleeping aids for insomniacs. 

Marketing Eye helped deliver a design strategy by providing artwork for brand awareness campaigns which promoted the availability of assistance for sleep aid products. Some of the print assets developed included posters, flyers, digital and static advertising. As part of the design process, we had to ensure and comply with marketing regulations for the pharmaceutical industry.

As part of a brand awareness strategy, we created, organised and implemented advertising and public relation efforts of H.W.Woods’ products in industry relevant magazines.


HWW Ads 80

HWW Instagram 80

Published in Portfolio

Marketing Eye was  approached by Anywhere Auctions, a start-up providing a revolutionary idea to deliver property auctions online, live. The platform allows users to watch and participate in auctions on a computer or mobile device, whilst also providing users with the ability to research property and complete purchases with electronic contractual signing. The development of Marketing Eye’s personalised strategy focused heavily on building brand awareness. As a part of the strategy's execution, personalised branding assets were designed and implemented to help promote a deep branding positioning. As part of the brand story told by Marketing Eye, we developed videos of their auctions and social media graphics to embed into their online platforms and showcase their offering.

Anywhere Actions

Flyer
Published in Portfolio

GP Graders is the leading suppliers of fresh produce grading, sorting and packing machinery. They provide turnkey solutions and a complete range of sorting and grading machinery. Marketing Eye has engaged in a long-standing partnership with GP Graders and provided them with a strong marketing strategy and solution. As part of this relationship, Marketing Eye has provided public relations activities with the creation of media releases sent to a range of key industry publications, resulting in strong brand awareness and new clients. GP Graders have been recipients of numerous industry awards. Marketing Eye provide public relation support by effectively submitting applications for GP Graders awards. The public relations activities undertaken by Marketing Eye has been a key aspect to generating authentic brand exposure for GP Graders.


gp graders flyer3

gp graders flyer2

gp graders flyer

gp graders edm


Published in Portfolio
Sunday, 06 May 2018

MTI

MTI (Mobile Technologies International) is a privately-owned global company, which manufacture and provide innovative technology solutions. Their pride themselves on being technology innovators and with equipping their clients with the latest and best dispatch and booking technology.  

Whilst they are market leaders in the tech industry, they needed a market leader in marketing, to provide them with and level up their marketing campaigns. Marketing Eye has been working with MTI extensively on everything from branding and website development through to marketing materials. We were able to help MTI reach their goals through consistent branding and the creation of sales decks and marketing collateral. As their outsourced marketing team, we designed an awareness building strategy by implemented advertising campaigns, public relations and communications.  

Mti

MTI 2

MTI web
Published in Portfolio
If Google is creating havoc with your inbound leads to your website, you are not alone. In the 30 years that search engines have existed, power plays by Google and Bing have been affecting the online searchability of keywords making SEO more chalenging than ever before.
Published in Website Development
Are consumers receptive to mobile adverts for a cheaper phone bill?

Unlockd, a Melbourne-based mobile tech startup just raised an additional $15million, backed by big names including Lachlan Murdoch. This mobile based platform combines the telco and digital advertising worlds to offer mobile users data and discounts in exchange for their attention.
Published in Marketing
The rise of video gaming as a lucrative, commercial industry should be enough to have advertisers banging down the doors of gaming companies. It seems, however that, brand positioning within the gaming community isn’t high on their agenda. Perhaps this is because advertisers don’t understand the industry, as journalist and gaming enthusiast Owen Chow discovers.

When measuring sales, reach and profitability, video gaming now rivals the combined power of the global film and music industries. Worldwide, gaming sales amounted to US$46.5 billion in 2014, compared to US$36.5 billion in film and the music industry’s US$14.7 billion net return. 
Published in Marketing
Thursday, 08 September 2011

Advertisements that Work

An outstanding NSS advertisement, placed in Lloyd's List, which was developed by our creative team!
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