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Marketing Blog tag: 'campaign' - Marketing Eye

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Displaying items by tag: campaign

Thursday, 03 October 2019 22:55

How to Create a Successful Marketing Campaign

Advertising in this era of cut-throat competition requires a good investment. So, when you invest a significant amount into an advertising campaign, you’d naturally expect great returns out of it. You need to make sure that you are investing in the right type of marketing plan. It will take a while for you to decide the best marketing strategy for your brand. The best way to figure out what will work for your brand is to know about the prevailing marketing tactics.

Published in Marketing
Wednesday, 04 February 2015 08:33

Why tone is important in marketing

I am an average guitar player. Sometimes I think I should have played the piano. I have an ear for piano, I can pick up any melody and start banging the keys and music miraculously fills the air. With the guitar on the other hand, I can play when sheet music is put in front of me. I can learn to play songs, but I can’t play by ear.

I guess that is something to do with the way my brain is wired. I am not the front man, rock star I thought I could be when I first had guitar lessons. I’m more the guy who sits behind the piano, fully integrated into the sounds being made and lost in the full force of the music.
Published in Marketing
Wednesday, 05 November 2014 00:00

The biggest lesson we can learn from Andre Agassi

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I am inspired by the stories of past and present champions: Muhammad Ali, Pelé, Rod Laver, Steffi Graf and Stephanie Rice...the list goes on. They are motivated and they have a will to succeed that is admirable; they make die-hard sacrifices. In some instances I want to emulate them, in others I want to sit down with them to discover more because there is so much that isn’t being told that goes on behind the scenes.


I have interviewed several sporting champions and there are certain traits they have in common that determine their success, no matter what field they play on.

Published in Culture