The Calm After the Storm... But is a cyclone is imminent
It's the calm after the storm in our office today. We are all working away, in a more manageable pace, with a bit more freedom for creativity and looking at the year ahead - with a fresh set of eyes.
Television interview for biodiesel client. Tick.
Video for logistics company. Tick.
Marketing strategy for beauty company. Tick.
Website copywriting for water company. Tick.
Website for supply chain company. Tick.
Independent Market Report for public listed company. Tick.
I am exhausted just typing these marketing activities that are going on in the office today.
While everyone is breathing slowly again, getting ready for the new financial year is paramount. I mean, getting your business plan in order, setting sales goals and budgets, fine tuning the year-aheads marketing strategy and ensuring that our people management program is in place.
It's all happening in our office, but is it happening in yours?
Fail to plan, plan to fail.
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