How to connect with 7000 potential clients - B2B marketing

How to connect with 7000 potential clients - B2B marketing

I am continually amazed by the number of professional services, technology, manufacturing and logistics companies that fail to see the value in communicating via social media.

The question I pose to you is "how did you find this blog?" and "how do you now know the Marketing Eye brand?" 

I know the answer - do you?

Social media has long been seen by B2B marketers as being "social" and while marketing directors and CMO's in corporations are definitely taking it seriously - in the small business sector, they are still finding their feet.

And there is a reason - time.

Entrepreneurs don't have the TIME to sit on social media nor do they see the value in hiring someone to do such a mundane task. Instead they choose to engage in social media in spits and spurts, then you won't hear from them again until they are sitting in some airport waiting for a flight or a little bored on a Sunday afternoon.

With two main accounts on LinkedIn accounting for 7,000 connections, Marketing Eye shares with people who are connected to our brand everything from our company blogs through to achievements and our company culture. Sometimes we just share what we are doing although I don't think we have gotten to a #selfie stage as yet - not to say that may not one day come.

Just through LinkedIn, there is no reason not to send an email out to 100% of our connections whether they be prospects, clients, employees, former employees or other marketers and competitors. Obviously blank standardised emails don't work, but if you segregate your target audience and write something that they want to hear, then you will be sure to make an impact.

What you can do today to help generate more leads via LinkedIn:
  • Start networking: connect with people that are already in your network and ask those of whom you are connected with to connect you with people they share links to. 
  • Search: If you have a Premium account, you will have the ability to search for prospects and then send them an Inmail or ask someone that shares a connection to introduce you.
  • Groups: Comment on groups and share discussions and blogs with as many relevant groups as possible. You will be surprised at how effective this is and how your brand will catapult to a whole new level just through this interaction.
  • Stay active: Don't let social media fall to the wayside. Put aside 10 minutes a day to connect with people, share your point of view, engage and importantly compliment those who are key influencers in your network.
  • Connect with Twitter: LinkedIn allows you to share on Twitter - use it and ABUSE it!
  • Set up a company page: Make sure you set up a company page and place links on your websites for people to follow. Company pages often fall flat because they are not updated with relevant and unique posts - so make sure you keep this top of mind.
  • Publish articles that communicate your ability to be a thought leader and innovator.
It's fairly simple stuff, but it does work. Worse case, you will have more people clicking on your website than you had yesterday.


Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

comments ( 20 )
  • Heart attack defender Review
    Heart attack defender Review
    26 Jan 2015

    It's an awesome paragraph designed for all the web visitors; they will obtain benefit from
    it I am sure.

    Reply
  • Vita Ultra Review
    Vita Ultra Review
    26 Jan 2015

    I loved as much as you'll receive carried out right here.

    The sketch is attractive, your authored subject matter stylish.
    nonetheless, you command get bought an impatience over that you
    wish be delivering the following. unwell unquestionably come more formerly again as exactly the same nearly very often inside
    case you shield this increase.

    Reply
  • Elite Test 360 Reviews
    Elite Test 360 Reviews
    26 Jan 2015

    Thanks for the marvelous posting! I definitely enjoyed reading it,
    you might be a great author. I will remember to bookmark
    your blog and definitely will come back very soon. I want
    to encourage you to definitely continue your great job, have a nice
    weekend!

    Reply
  • Natural Green Cleanse Review
    Natural Green Cleanse Review
    07 Nov 2014

    I enjoy what you guys are usually up too. This kind of clever work and
    coverage! Keep up the great works guys I've included you
    guys to blogroll.

    Reply
  • Pure cambogia
    Pure cambogia
    30 Oct 2014

    Asking questions are genuinely good thing if you are not understanding anything fully, but this article provides nice understanding even.

    Reply
  • how to start a blog
    how to start a blog
    11 Oct 2014

    fantastic issues altogether, you just woon a emblem new
    reader. What might you recommend in regards to your post that
    you made some days ago? Any certain?

    Reply
  • Whole House Filter System
    Whole House Filter System
    10 Oct 2014

    This website was... how do I say it? Relevant!! Finally I have found something that helped me.
    Kudos!

    Reply
  • white bodycon dress long sleeve
    white bodycon dress long sleeve
    08 Oct 2014

    s not a surprise to see the growth of this brand expand from Canada to the USA and soon to be recognized internationally.
    I just got done watching Baby Mama, it's pretty funny, except that's not what I'm blogging about right now.
    Effectively, I've discovered a way to get gorgeous wedding gowns and even designer wedding gowns for a fraction of the original price.

    Reply
  • Buy Real Youtube Views And Likes
    Buy Real Youtube Views And Likes
    07 Oct 2014

    You could definitely see your expertise within the article you write.
    The sector hopes for more passionate writers such as you who
    aren't afraid to say how they believe. At all times follow your heart.

    Reply
  • Dich Vu Email Marketing
    Dich Vu Email Marketing
    03 Oct 2014

    After going over a number of the blog articles on your blog, I honestly appreciate your technique of blogging.
    I saved it to my bookmark website list and will be checking back in the near future.

    Take a look at my website as well and let me know what you think.

    Reply
  • Ways To Grow Taller
    Ways To Grow Taller
    08 Sep 2014

    This is really fascinating, You are an overly professional blogger.
    I have joined your rss feed and look ahead to in the hunt for more of your excellent post.
    Additionally, I have shared your website in my social networks

    Reply
  • IT Consulting Companies In Atlanta
    IT Consulting Companies In Atlanta
    23 Aug 2014

    Can I simply say what a comfort to uncover an individual who truly knows what they're talking
    about on the net. You certainly understand how to bring
    an issue to light and make it important. A lot more people need to check
    this out and understand this side of your story.
    I can't believe you're not more popular since you most certainly
    possess the gift.

    Reply
  • top skin care products
    top skin care products
    22 Jul 2014

    You can definitely see your expertise within the work you write.
    The arena hopes for even more passionate writers like you
    who aren't afraid to say how they believe. All the time follow your
    heart.

    Reply
  • instant Lift pure collagen
    instant Lift pure collagen
    02 Jul 2014

    Someone essentially help to make seriously posts I would state.
    This is the first time I frequented your web page and thus far?
    I amazed with the analysis you made to create this particular publish amazing.
    Great task!

    Reply
  • top skin care products for acne
    top skin care products for acne
    10 May 2014

    Attractive section of content. I just stumbled upon your website and in
    accession capital to assert that I acquire in
    fact enjoyed account your blog posts. Any way I'll be subscribing to your feeds and even I achievement you
    access consistently fast.

    Reply
  • how to grow taller faster
    how to grow taller faster
    07 May 2014

    Ӊi, evеry time i used to check weƄlog posts here early in
    the daylight, fօr the reason that i enjoy to find out mօre and more.

    Reply
  • buy electronic cigarettes
    buy electronic cigarettes
    05 May 2014

    Magnificent beat ! I would like to apprentice while you amend your site, how could
    i subscribe for a blog site? The account helped me a acceptable deal.
    I had been a little bit acquainted of thhis your broadcast provided
    bright clear concept

    Reply
  • live casino euro
    live casino euro
    01 May 2014

    I do truѕt all the ideas you've offeгed
    for your post. They aare really convincing and will certaіnly work.

    Still, the posts are very գuick for starters.
    May you please extend them a little from suƅsequent time?

    Thanks for the post.

    Reply
  • hop over to here
    hop over to here
    24 Apr 2014

    Hi, i think that i saw you visited my weblog so i got here to

    Reply
  • Clumsy Bird score android download
    Clumsy Bird score android download
    04 Apr 2014

    Partial wow gamers just place too much credit
    on getting gold by cataclysm. "I can't tell you what's in store for this country. If you don't already know your actively playing associates, get a few momemts to access know them prior to tee off.

    Reply