The last quarter in Australia is always a tricky one. With public holidays, grand finals, racing carnivals, school holidays and the festive season parties, many sales and marketing professionals put their foot off the accelerator.
Why this last quarter will set you up for 2018

Stopping and starting, thinking about the holidays and running out of steam as the year ends, is one of businesses biggest issues. Not a lot of business gets done because people lose their focus with so many other things to think about.

2017 has been a strange year for many businesses and while we have recovered from GFC, we are still in uncertain waters. While some businesses grow exponentially, others are stagnant or losing market share. The new age of doing business is all of a sudden unfamiliar and those who can adapt with the flexibility needed to ride the wave, are the one's that will come out on top.

Rather than slow down for the years end, there are a few things you could do differently:

  • Take a good hard look at your business plan and make sure that the landscape hasn't changed since you first wrote it.
  • Place incentives in front of employees to finish the year on a high, rather than maintain the status quo.
  • Connect with your customers - not for entertainment purposes, but to better understand what they need in the last quarter to achieve their goals.
  • Speak to your suppliers and encourage them to get to know your business better. You never know who they know.
  • Use digital trends to communicate with prospects on mediums where they are spending much of their time in October, November and December.
  • Plan your holiday, then write it down, and put it away in a safe place, so that you can be more present in your daily activities.
  • Don't be lured by the festive season. Eating too much and drinking obsessively isn't going to do you any favours. In fact, it will ensure that your work performance is not at a high level.
  • Be creative in the way you connect with prospects. Instead of doing the same old thing you did last year, brainstorm with your team and do something different.

No-one knows what January is going to look like, so now is the time to speed it up. Plan ahead and get all your ducks in a row. 2018 is a year of success if you listen to astrologers, so make sure you and your team are geared for it.
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

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