A post of Facebook by my best girlfriend of more than 20 years, about an upcoming Prince concert, had me tormented. Why? Because concerts for me are usually best heard on a DVD or somewhere I can have sound control. I sound like a 'Nanna' but load music usually gives me headaches and although I love music, I tend to love silence a little more.
But, it was my friend Tania's birthday and in the 80's Prince was big alongside Madonna, Bon Jovi, Michael Jackson and Whitney Houston. If she wanted to go, then it was a good gift to give her as she is so hard to buy for.
So I organised tickets through a good friend of mine who is a promoter and off we went. Our second row seats were so close to the action, I couldn't believe it. As he walked on stage, his physical presence was superceded by the superstar that he is. Prince may be small (tiny), but with his high heels and powerful voice, he is the tallest man in the room.
I knew every song and sang and danced to every tune. He was amazing. And surprisingly not too loud. The show was spectacular and more than I expected on every level.
Superstars like Prince have amazing presence and as small business owners we all can learn from this showmanship. If we exude confidence, then people around us will believe in us and want to listen to what we have to say. If we always stay true to our brand, like Prince has, then we will always meet expectations and often exceed them. If we deliver more rather than less, we will have all of our clients leaving feeling like they have value.
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 1000 companies across technology, medical services, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 30 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. She is the founder of AI software company, Robotic Marketer, which automates the development and management of marketing strategies. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. She is also the co-editor of Contact Centre Magazine, Minimalistic Magazine (building products and architectural design), and Human Magazine (wellness). #mellissahsmith #marketingeye #roboticmarketer
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.
comments ( 2 )
Sandra
04 Jun 2012
Big in the 80's era, I love that Prince still has the drive and dedication to give his fans nothing but the best. Being confident and true to your brand keeps fans/customers loyal and keeps you in business.
The fact that Prince can still sell out massive arenas in a matter of minutes is a testament to his timelessness and popularity even amongst the younger generation who have warmed to his music. He has stuck to his guns and still does what he does best, entertain. His confidence in his abilities has gotten him to where he is today.
Leave a comment
Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.
comments ( 2 )
Sandra
04 Jun 2012Big in the 80's era, I love that Prince still has the drive and dedication to give his fans nothing but the best. Being confident and true to your brand keeps fans/customers loyal and keeps you in business.
Replyjosh
31 May 2012The fact that Prince can still sell out massive arenas in a matter of minutes is a testament to his timelessness and popularity even amongst the younger generation who have warmed to his music. He has stuck to his guns and still does what he does best, entertain. His confidence in his abilities has gotten him to where he is today.
Reply