Last week I was walking past this billboard in Munich and it really stood out. Mainly because of its size in the centre of town, but also because of its simplicity and edgy connectivity. What do you think of this Adidas Billboard?
Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, health and medical, professional services, manufacturing, transport and logistics, finance and sustainability industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye
wonderful post, very informative. I wonder why the opposite specialists of this sector don't notice this. You should continue your writing. I am confident, you have a great readers' base already!
I think this ad is great! The simplicity of it, especially the background colour and the positioning and style of the text draws your attention to the product that is, in itself, a very graphically appealing and unique looking shoe. Ultimately this billboard is eye-catching because of the product, not the creative work, and whilst this is not always achievable for every brand, seems to have worked wonders for Adidas.
I like this bilboard due to its simplicity aswell. The moto less is more can be very effective in advertising- especially on billboards when people are just walking by.
At first I thought that ad was just some awesome graphic work, but then I found out the shoe actually looks like that, with the red marks on it and everything. I'd buy a pair but I am incredibly unsporty and they'd probably go unappreciated.
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comments ( 8 )
Ariel
04 Jun 2014There is lots of valuable advice on your own site.
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Thanks!
Bobby Boudrie
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ReplyElvera Vizuete
21 Nov 2013wonderful post, very informative. I wonder why the opposite specialists of this sector don't notice this. You should continue your writing. I am confident, you have a great readers' base already!
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Jessica
07 Jul 2012I think this ad is great! The simplicity of it, especially the background colour and the positioning and style of the text draws your attention to the product that is, in itself, a very graphically appealing and unique looking shoe. Ultimately this billboard is eye-catching because of the product, not the creative work, and whilst this is not always achievable for every brand, seems to have worked wonders for Adidas.
ReplyKathryn Wilson
05 Jun 2012I like this bilboard due to its simplicity aswell. The moto less is more can be very effective in advertising- especially on billboards when people are just walking by.
ReplyAnthony
04 Jun 2012At first I thought that ad was just some awesome graphic work, but then I found out the shoe actually looks like that, with the red marks on it and everything. I'd buy a pair but I am incredibly unsporty and they'd probably go unappreciated.
ReplySandra
01 Jun 2012I like this ad. The best ads are the ones that are simple and stand out.
Reply