Investing in a tradeshow
In my experience, I have not yet worked with a company in this sector that doesn't have great people representing their brands. What is unique is that many of these companies, no matter how competitive it is, work with other companies in the same area to fulfil the needs of their clients.
Yusen LogisticsYusen Logistics is one of these companies. We were first introduced to the brand through another client and have been working with them for a little while. They have rebranded from NYK Logistics to Yusen Logistics fairly seamlessly. Their team is full of smart people who are passionate about the industry and really enjoy their jobs.
Supply Chain 2020Today, they are a silver sponsor of Supply Chain 2020 and I must say, their stand is definitely the best on the floor. Without question!
They have invested in this tradeshow as a vehicle to connect with clients and prospects as well as to communicate their new branding and positioning; exceeding expectations, globally.
As a brand, they clearly differentiate themselves as a Japanese logistics solutions provider. "In Japan, they have a word - Kaizen - which literally means "change for good". Kaizen is about taking small steps on a regular basis: always seeking improvement in productivity, safety and effectiveness and, of course, waste reduction."
MarketingYusen Logistics believes in connecting with their clients. As such, when they chose to participate as a silver sponsor of Supply Chain 2020, they took their sponsorship seriously. They advised their clients and prospects that they will be there, then they ensured that they not only had a great stand, but they also have 'take home' collateral available for prospects. As the event is nearing its end, they are prepared for post marketing activities and relevant followup.
All the essential ingredients in ensuring that a logistics trade show is successful.