Investing in a tradeshow
Some people are just great blokes! Marketing Eye works extensively in the logistics, supply chain and transport sectors, providing an outsourced marketing department to many of Australia's most successful companies in this space.In my experience, I have not yet worked with a company in this sector that doesn't have great people representing their brands. What is unique is that many of these companies, no matter how competitive it is, work with other companies in the same area to fulfil the needs of their clients.
Yusen Logistics
Yusen Logistics is one of these companies. We were first introduced to the brand through another client and have been working with them for a little while. They have rebranded from NYK Logistics to Yusen Logistics fairly seamlessly. Their team is full of smart people who are passionate about the industry and really enjoy their jobs.Supply Chain 2020
Today, they are a silver sponsor of Supply Chain 2020 and I must say, their stand is definitely the best on the floor. Without question!They have invested in this tradeshow as a vehicle to connect with clients and prospects as well as to communicate their new branding and positioning; exceeding expectations, globally.
As a brand, they clearly differentiate themselves as a Japanese logistics solutions provider. "In Japan, they have a word - Kaizen - which literally means "change for good". Kaizen is about taking small steps on a regular basis: always seeking improvement in productivity, safety and effectiveness and, of course, waste reduction."
Marketing
Yusen Logistics believes in connecting with their clients. As such, when they chose to participate as a silver sponsor of Supply Chain 2020, they took their sponsorship seriously. They advised their clients and prospects that they will be there, then they ensured that they not only had a great stand, but they also have 'take home' collateral available for prospects. As the event is nearing its end, they are prepared for post marketing activities and relevant followup.All the essential ingredients in ensuring that a logistics trade show is successful.
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comments ( 6 )
Jessica
07 Jul 2012I think that the idea of Kaizen, as undertaken by Yusen Logistics, is incredibly interesting and is one that should be considered more in terms of an organisation’s marketing activities and not just in production aspects of business. It is vital that marketers don’t underestimate the importance of continuous evaluation and improvement in regards to marketing strategies and plans. Considering the speed at which communication channels and customer relationship demands are changing, failing to adapt and make continuous improvements can result in a brand being left behind or missing out on valuable consumer touch points.
ReplyYunyun
05 Jul 2012Trade show acts as one important kind of marketing tools. For corporations participating trade shows, they may have valuable opportunities regarding aspects like information gathering or exchange, image building, relationship building and morale building among staff. These nonselling activities at trade shows can bring potential business opportunities and may be even more effective than those traditional promotion means.
ReplyYunyun
05 Jul 2012Trade show acts as one important kind of marketing tools. For corporations participating trade shows, they may have valuable opportunities regarding aspects like information gathering or exchange, image building, relationship building and morale building among staff. These nonselling activities at trade shows can bring potential business opportunities and may be even more effective than those traditional promotion means.
ReplyTrent
29 Jun 2012Thanks for that Mellissah. It was a great show and we definitely enjoyed being there. We walked in with high hopes and out with many qualified leads. Thanks also to your team. You lead a group of fun and inspirational people and I for one am proud to be associated with them.
ReplyDavid
29 Jun 2012Trade shows are a great way of promoting your brand. Using qualified people that are happy to inform and demonstrate your brand/ product to other people is a very effective way to connect with clients.
ReplySandra
28 Jun 2012I think a tradeshow is an effective way to target and connect with clients and prospects. It's also a great opportunity to promote your organisation and get noticed by setting up an eye catching stand and give away information packs to prospects. Being apart of a tradeshow - I think that prospects feel more comfortable and are not pressured or obligated to become clients.
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