The Importance of Backlinks For SEO
Before the launch of Google’s PageRank, search engines had to find ways to rank websites without relying on on-page content factors. During this period, it was determined that websites containing references and links were found to deliver better quality results than those websites that did not include them. The use of backlinking has become increasingly popular over recent years, having appeared on many sites across all search engines.
According to Search Engine Optimization (SEO) experts, building backlinks is the core of SEO. When your web page contains more backlinks, search engines can boost your site’s visibility and rank due to these efforts. Backlinks are important for SEO as they signal to Google that another website views your content valuable enough for it to link back to its content. Backlinking is one of the many ways SEO can be performed, especially when search engines can infer that your content is valuable enough to rank well on SERPs.
While backlinks also provide an avenue for visitors to find your website, they can reward you in several ways:
CREDIBILITY
Many site owners try to cheat their way to the top through purchasing links that promise to increase their rankings. Some site owners even decide to implement Black Hat SEO techniques to beat their competition! However, backlinking is an investment. It can only be earned and not acquired. When your website secures a backlink, it means your content is valuable! Nothing speaks volumes than credible information. In summary, the more links you have pointing toward your site, the more credible your site will appear.
INCREASED WEB TRAFFIC
Once you start link building, it begins to build itself, giving you a continuous source of referral traffic. This is because whenever you land a permanent link on an authority site, you are guaranteed to receive regular traffic in the long run.
LOW BOUNCE RATES
Each time you link build, it makes it easier for Google to navigate your inbound links. Meaning users are now choosing to visit your site due to your link-building efforts. This brings convenience to users by allowing them to find content that will make them want to stay on your site longer.
Backlinks are an essential component of SEO strategy and here is how you can utilise your backlinks effectively:
QUALITY LINKS
According to SEO professionals, links are the most powerful way to rank a website. But not every link is made equal. So, what determines a high-quality link? Websites with strong backlinks tend to rank well as a result of White Hat SEO techniques. However, the cost of obtaining high-quality backlinks takes time and effort. But there are other ways you can earn strong backlinks and win those rankings. Generally, most methods include getting in contact with the site owner and emphasising the benefits they will receive if they agree to backlink. Requesting for a backlink must be transactional as most sites will credit you if your content is relevant to their site, legitimate, well-written, and detailed.
FOLLOW AND NO-FOLLOW LINKS
There are two types of backlinks: “Follow” and “NoFollow” links.
In the world of computer technology, search engine bots view links as relationships between sites. Understanding link equity is essential when it comes to providing value using backlinks. For instance, no-follow links have zero link equity since they signal away Spider Bots. Whereas following links contain equity which is then shared to other sites building more links. When it comes to SEO strategy, link building drives traffic and increases leads.
HEALTHY BACKLINK PROFILE
Understanding how other websites link to your site is the first step in building a healthy backlink profile. A backlink profile is the collection of all incoming backlinks in a website. Backlinks can be checked through navigating tools like Link Explorer or can be completed manually. A strong backlink profile includes relevance, quality, quantity, freshness, and depth. If your website contains links that include these characteristics, your site is on its way to being strong and healthy.
Backlinks are one of the strongest ranking factors. Websites with strong backlinks have higher chances of ranking well, along with attracting relevant buyers. As a result, backlists are important for SEO.
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