When a new generation comes about, marketers are faced with a constant challenge of reaching, engaging and connecting with this audience. It estimated in 2020 generation Z will accommodate for 40% of total consumers, becoming one of the most powerful consumer force in the market. Now that’s one scary thought!
Who would have thought a decade or two ago that thousands of people would be making millions and even billions of dollars from posting flawless pictures that promote and enhance brands on their own personal social media accounts? It has significantly sculpted the way in which we conduct and involve our consumers in business. It makes me wonder whether this will be an increasing successful marketing platform that will see skyrocket into more success and opportunities for brands in the future or is time running out for digital influencers?
As a society and individual's, we feel ever so inclined to express and share our own personalised content with the world. There is a cloud of pressure to display such intimate details to the encapsulating world of social media and its digital spaces. We have built and created a culture where we live to document our every move and moment rather than just living them, in their present form.
Let’s talk business. The increase of company involvement and their integration into the digital world has seen businesses either crash and burn or exceed with flying colours. This is mostly due to their correct utilisation and implementation of SEO.
Established in 1922, Lockwood Partners is a leading firm of Accountants providing expert advice in Accounting, Finance, Wealth, Insurance and IT. Lockwood Partners engaged Marketing Eye to build their brand, and as a result Marketing Eye has created a detailed marketing strategy and a range of collateral, including their company brochure, which is now on-brand and emphasises Lockwood Partners’ position as professionals.
Esq. Clinic is a plastic surgery and skin clinic specialising in male services. Their branding conveys luxury and style. Marketing Eye has created social media campaigns, printed and electronic direct mail campaigns and other marketing collateral pieces.
ESQ Facebook Campaign
Horan and Bird media print
The Language of Marketing Eye
Many successful companies have a "company language" that everyone in the organisation has been trained on, it’s embedded in the way they talk, the way they write and the way they communicate ideas. The power of language is so huge that Marketing Eye suggests every business should add a company language element to their corporate identity or style guide. It’s as important if not more important than your visual identity. It compliments your tone of voice and supports your written communications and marketing pieces.