Items filtered by date: December 2018

Yes, I know what your thinking! How can Beyoncé and marketing possibly be related and at all connected? But if we look really closely at both Beyonce and Marketing, we discover that they are so interconnected it isn’t funny.

The world of social media can be a difficult one to navigate, as it comes with a variety of endless opportunities and possibilities for businesses future overarching success. The overwhelming growth of social media platforms creates a sense of pressure on businesses to display a conscious active presence on all these diverse platforms; from Facebook, Instagram to YouTube, this list goes on and on. One of the main causes of failed social media strategies are due to businesses utilising and prioritising the wrong social media platforms for their particular industry and consumer market.

Coming into the marketing world as a university graduate, I knew what an EDM, open rate and click through rate was, but didn’t quite understand how it all worked. Last week I got a pleasant surprise when I went to analyse two EDMs sent out for a client and saw a whopping 63.6% open rate and 6.1% click through on one, and a 55.2% open rate and 13% click through on the other. I was shocked. I started checking everything, thinking I had somehow made a mistake and only sent it to a small database, or was looking at the wrong numbers. No, it was legit.

So that time of year has come around again, the end of one year and the beginning of another. It’s a time for reflection and looking forward and so I’ve been asking myself of late what will the future of marketing holds for us in 2019? It’s surely an exciting time to be in marketing with so many developments and improvements coming to fruition so I put together a list of Marketing trends to watch in 2019.