December 2018 - Marketing Eye
When a new generation comes about, marketers are faced with a constant challenge of reaching, engaging and connecting with this audience. It estimated in 2020 generation Z will accommodate for 40% of total consumers, becoming one of the most powerful consumer force in the market. Now that’s one scary thought!
Who would have thought a decade or two ago that thousands of people would be making millions and even billions of dollars from posting flawless pictures that promote and enhance brands on their own personal social media accounts? It has significantly sculpted the way in which we conduct and involve our consumers in business. It makes me wonder whether this will be an increasing successful marketing platform that will see skyrocket into more success and opportunities for brands in the future or is time running out for digital influencers?
As a society and individual's, we feel ever so inclined to express and share our own personalised content with the world. There is a cloud of pressure to display such intimate details to the encapsulating world of social media and its digital spaces. We have built and created a culture where we live to document our every move and moment rather than just living them, in their present form.
Let’s talk business. The increase of company involvement and their integration into the digital world has seen businesses either crash and burn or exceed with flying colours. This is mostly due to their correct utilisation and implementation of SEO.
Established in 1922, Lockwood Partners is a leading financial advisory firm providing expert advice in accounting, finance, wealth, insurance and IT. Lockwood Partners engaged with Marketing Eye to build their brand, and as a result Marketing Eye has created a detailed marketing strategy and a range of collateral, including their company brochure. As part of the branding strategy a redesign of their website was implemented which is now on-brand and emphasises Lockwood Partners’ position in the financial industry.
Lockwood Partners Brochure
ESQ Clinic is a plastic surgery and skin clinic specialising in male services, but also providing services to females. Their branding conveys luxury and style and at the heart of their brand they are committed to guiding and tailoring treatments to ensure that people can look and feel their best. Marketing Eye has created social media campaigns relevant to the audience and to build brand awareness in such a popular industry. Through the use of social media ads and campaigns that we created, ESQ Clinic have expanded their demographics and client base. Marketing Eye also developed and delivered direct mail campaigns and created other marketing collateral pieces that tied into the brands aesthetic.
ESQ Facebook Campaign
McCredie Group specialise in the seamless delivery of retail and business projects with expertise in project management, design documentation and cost management solutions. With 90 years of industry experience, they provide expert advice for the construction and retail sectors. Marketing Eye was engaged by McCredie Group to design and develop their new website. This website has been the key to a successful digital presence in their marketing strategy with McCredie Group being able to showcase their projects and communicate their positioning clearly to clients. This was also made possible because of the key messaging that Marketing Eye developed in the initial marketing strategy stage.
In order to develop themselves as a strong leader in the industry, Marketing Eye developed a billboard campaign and information brochures that were on brand.
Horan and Bird is a subsidiary of Origin Energy and specialise in providing energy solutions and services. Horan and Bird needed the expertise of Marketing Eye to develop a new website. As part of a marketing strategy, the redesign of the website was to match a key component and key message of Horan and Bird, which is their continued commitment to be transparent in its communications with customers. The newly developed website has been an integral part of Horan and Bird’s digital marketing strategy ensuring that the company continues to grow from strength to strength. Marketing Eye contributed to that growth by developing advertising materials for billboards and bus stops, as well as information booklets and business cards. All marketing collateral created matched the brands vision and redesign, as well as its parent company Origin Energy for one consistent brand story.
Horan and Bird media print
The Language of Marketing Eye
Many successful companies have a "company language" that everyone in the organisation has been trained on, it’s embedded in the way they talk, the way they write and the way they communicate ideas. The power of language is so huge that Marketing Eye suggests every business should add a company language element to their corporate identity or style guide. It’s as important if not more important than your visual identity. It compliments your tone of voice and supports your written communications and marketing pieces.