Blog Banner June

Marketing Eye Blog Archive from 12 January 2018

Subscribe Now!

Items filtered by date: December 2018

Tuesday, 01 January 2019 08:45

Marketing to the new Gen Z

When a new generation comes about, marketers are faced with a constant challenge of reaching, engaging and connecting with this audience. It estimated in 2020 generation Z will accommodate for 40% of total consumers, becoming one of the most powerful consumer force in the market. Now that’s one scary thought! 

Friday, 28 December 2018 16:51

It’s a world full of Influencers

Who would have thought a decade or two ago that thousands of people would be making millions and even billions of dollars from posting flawless pictures that promote and enhance brands on their own personal social media accounts? It has significantly sculpted the way in which we conduct and involve our consumers in business. It makes me wonder whether this will be an increasing successful marketing platform that will see skyrocket into more success and opportunities for brands in the future or is time running out for digital influencers? 

As a society and individual's, we feel ever so inclined to express and share our own personalised content with the world. There is a cloud of pressure to display such intimate details to the encapsulating world of social media and its digital spaces. We have built and created a culture where we live to document our every move and moment rather than just living them, in their present form.

When marketing a product or service, traditional brochures or collateral just won’t cut it. Why? Because consumers aren’t interested in reading about what you’re selling. They want to hear about why they should purchase, or how a product or service has been implemented successfully. They want to listen to stories. This is why case studies are invaluable in educating customers and increasing conversions.
Published in Marketing

Let’s talk business. The increase of company involvement and their integration into the digital world has seen businesses either crash and burn or exceed with flying colours. This is mostly due to their correct utilisation and implementation of SEO.

Thursday, 20 December 2018 17:32

Lockwoods

Established in 1922, Lockwood Partners is a leading firm of Accountants providing expert advice in Accounting, Finance, Wealth, Insurance and IT. Lockwood Partners engaged Marketing Eye to build their brand, and as a result Marketing Eye has created a detailed marketing strategy and a range of collateral, including their company brochure, which is now on-brand and emphasises Lockwood Partners’ position as professionals.

Lockwoods Brochure


Lockwoods-Brochure1

Lockwoods-Brochure2

Lockwoods-Brochure3
Published in Portfolio
Thursday, 20 December 2018 17:27

ESQ

Esq. Clinic is a plastic surgery and skin clinic specialising in male services. Their branding conveys luxury and style. Marketing Eye has created social media campaigns, printed and electronic direct mail campaigns and other marketing collateral pieces.

ESQ Facebook Campaign


Esq1

Esq2

Esq3

Esq4
Published in Portfolio
Thursday, 20 December 2018 16:46

McCredie

McCredie Group specialise in the seamless delivery of retail and business projects with expertise in project management, design documentation and cost management solutions. Marketing Eye was engaged by McCredie Group to design and develop their new website. This website has been the key to a successful digital presence in their marketing strategy with McCredie Group being able to showcase their projects and communicate their positioning clearly to clients.

McCredie Billboard

mccredie bus stop billboard


McCredie Website

mccredie1

mccredie2
Published in Portfolio
Thursday, 20 December 2018 15:43

Horan and Bird

Marketing Eye was engaged by Horan and Bird to develop a new website, the website was designed and developed in-house by Marketing Eye. The newly launched Horan and Bird website has been an integral part of Horan and Bird’s digital marketing strategy ensuring that the company continues to grow from strength to strength. This website is a key component in the Horan and Bird’s customer commitment to continue to be transparent in communications and provide information to their customer base.

Horan and Bird media print


horan and bird2
Published in Portfolio
Monday, 17 December 2018 09:31

The Language of Marketing Eye

The Language of Marketing Eye

Many successful companies have a "company language" that everyone in the organisation has been trained on, it’s embedded in the way they talk, the way they write and the way they communicate ideas. The power of language is so huge that Marketing Eye suggests every business should add a company language element to their corporate identity or style guide. It’s as important if not more important than your visual identity. It compliments your tone of voice and supports your written communications and marketing pieces.

Published in Blog
Page 1 of 2