Date: October 2018

Earlier this year I had the privilege of having a young marketer apply for an internship with Marketing Eye in Sydney. When she walked in the door, other than the fact that she has the stature of a supermodel, I did what I always do when I am around and someone new walks in - I introduced myself.

When it comes to employee appraisals, it is important for the appraisee to look at industry standards, benchmarking and peer group feedback. It's not just managers that know what is happening on the floor and numbers are can never truly reflect an employees contribution to an organisation.

Every marketer has tricks up their sleeve. If they didn't, they are not trying hard enough. Having been a marketing consultant for many years, I have had the pleasure of rolling up my sleeve and showing the world (well, mostly people in Melbourne, Brisbane and Sydney) how they too can use some of the tricks of the trade to accelerate their marketing reach.

When world-renowned hacker Pablos Holman performed on stage and hacked audience members phones and passwords for kicks, he became a household name in the world of hacking. It's not just because he could hack someone's phone for their passwords, it was more about his stagemanship and ability to entertain people through the process.

If you are time poor just like me, then where you spend your time obtaining information that helps your career or business is critically important. Time is money and if a blog fails to meet your expectations, chances are that it won't get a second sighting.

There are many challenges fast growing companies have, and at the forefront it tends to be not only how they market their company, but how they are able to optimise their marketing potential at an accelerated rate to achieve more successful outcomes.

Marketing is a necessary evil for some, and for others, it is one of the most exciting parts of running a business, or achieving a not-for-profits goals.

Have you ever wondered why you hire two people with the same skills, identical degrees and similar project experience, but one appears to be significantly better than the other?

Every business needs a 'marketing eye', and with that comes the basics: a marketing strategy, a marketing implementation plan, analytics and KPI's and of course, results.

Travelling from Sydney to Melbourne each week in between taking the trek from Australia to the US on a regular basis, I get to spend a lot of time thinking. Mostly I think about business, which may be boring for most, but what the heck...it's who I am and I won't apologise.