Why DIY Marketing Workshops are all the rage

Why DIY Marketing Workshops are all the rage

Every business needs a 'marketing eye', and with that comes the basics: a marketing strategy, a marketing implementation plan, analytics and KPI's and of course, results.

Sometimes it isn't practical to have a company come in and conduct a marketing workshop for your team. The dates never seem to work, your team never seems to be quite ready and you know that when you do the workshop, trying to fit it into an alloted time frame of 3 to 4 hours might not allow for enough free discussion.

When we decided to develop the world's first Robotic Marketer, we thought its use. Mostly, we considered what companies both small and large need to be able to ensure that they always have a marketing strategy in place. While it is a huge advantage having a marketing manager facilitate a marketing workshop, there are advantages in having an open discussion with all stakeholders in your team, and spending the day working every area of marketing in your business.

What Robotic Marketer allows for is a DIY Workshop that produces a completed marketing strategy.

Here's how to get the best out of your marketing workshop:

Put 4 to 6 hours aside to conduct the marketing workshop

You need to provide enough time for everyone to be able to freely discuss, challenge, and creatively contribute to all areas of your marketing workshop. If you are restricted by time, you might find that the best ideas are left buried and people are not thinking through what is really needed.

Invite key stakeholders in your team

There are many stakeholders in a marketing strategy: management, sales, marketing and support. Make sure that the people who are responsible for the outcomes of your marketing strategy are invited to the table.

Be prepared

Give your team a list of areas that they need to think about before they come to the workshop. Also, invite them to pull apart what you are already doing, providing constructive feedback on what is working and what isn't. If they come to the table having already thought about what is needed, it allows for a free flowing discussion.

Have one person enter the information into Robotic Marketer

Just one person is needed to enter the information into Robotic Marketer. Stay true to the order of questions and don't fast track anything. Garbage in, garbage out. Remember what you put into it, is what you will get out of it.

When you are finished

Wait just 31 minutes, and you will find your first draft in your inbox. You can then distribute it to the team for feedback and to add any additional information required.

Interested? Click here, and set the wheels in motion. 

Note: Remember Robotic Marketer is still in beta testing, so there may be small hiccups. Make sure you provide us with feedback!

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comments ( 5 )
  • Yui
    12 Oct 2018

    I agree that everyone should prepare and think about the topic before doing each workshop, so everyone gets to speak and share their thoughtful idea. Robotic Marketer is so interesting. I'm looking forward to seeing how Robotic Marketer will be used and effect the industries.

  • Mac
    08 Oct 2018

    DIY marketing workshops provide an insight into the company business activities. I like your ideas of get team members and stakeholders to be involved.

  • Annika
    04 Oct 2018

    This blog is a clear and exciting introduction to Robotic Marketer. The first half sets up a relatable situation that proves there is a demand for this program. The following segments are helpful hints that will allow people to best use Robotic Marketer. The DIY marketing workshop is an amazing solution to all the problems of a facilitated workshop and therefor, will more effectively benefit a company. Robotic Marketer is going to be wildly successful!

  • James
    04 Oct 2018

    This was a really interesting read. The worst thing I imagine is as a company gets bigger, its marketing team does too; which in turn, makes it a lot more difficult to coordinate strategy creation and implementation One of your sentences really struck a chord within me; the sentence on “What you get, is what you give”. It’s very sharp and has a kind of existential quality to it; as I feel that it can really apply to almost aspects of life. If you put garbage in, you’re only going to get garbage back. I can’t wait to see Robotic Marketer in use and the effect it will have on the industry. It’s going to make everything a lot more streamlined while minimising the hassles mentioned at the start of the blog; like wasting an external company’s time.

  • Nick Giordano
    Nick Giordano
    04 Oct 2018

    I think the greatest takeaway from this blog is that if your business is going to have a marketing workshop, then you have to do it right in order for it to be a good use of time. Everyone on your team should be properly preparing for the workshop and need to allocate the right amount of time to get things done. Furthermore, understand that the best ideas take time and can come from anyone, not just the people you would expect.