Items filtered by date: April 2017 - Marketing Eye
Monday, 01 May 2017 08:33

Successful people never quit

The world works in wonderful ways, and quite often we don’t even realise it.

We were all meant to be doing the things we are doing, for the time we are doing it. That is a fact.
Published in Entrepreneurship
When it comes to social media marketing, you need to consider one key word ‘valuable’. Ask yourself, what value does your social content provide your followers? Social media has become a huge part of our lives, so how does your content fit in with your followers’ lifestyle?
Published in Social Media
Thursday, 27 April 2017 07:53

Being a startup isn't for the faint-hearted

Startups are hard work, require a lot of resilience and often are flawed with the fact that many are not adequately funded to a) hire the right people b) to marketing the business c) to have the infrastructure in place for growth.
Published in Entrepreneurship
Monday, 24 April 2017 08:07

Your marketing won't change overnight

One of the biggest misconceptions that business owners have it is that if they have a marketing strategy developed, all of a sudden, overnight, an influx of leads will come through the door.

It's hard running a business, and even harder to manage the fact that many entrepreneurs and CEO's want everything 'yesterday' and are impatient by nature. That same impatience often makes them very success, as does their attention to detail, but when it comes marketing, unless you have an unlimited budget, it is impossible to be an overnight success.

As an owner of an agency, I know this thought process too well.

It takes a good 20 to 40 hours minimum to write a marketing strategy, and that is after research and a 4-hour workshop. To expect that to be finished overnight in itself is impossible and would be only at the determent of the client. No-one is that good, that innovative and creative to put their knowledge into a strategy that is campaign driven to drive leads. No-one. We could put 20 people on the one strategy and it still would not be right after a week - and that is fact.

I come up with my best ideas away from the office. Not sitting at my desk under pressure.
Published in Marketing
My heart is in rural Australia. I live in the big city, but I don't feel like it is home. It is just a place where I sleep sometimes, while I am on my journey growing my business and living life.

A few years back I donated my time, money and resources to an outback town to encourage entrepreneurship. Out of that business incubator, there are a number of businesses that are still developing and will in the years to come, grow into businesses that employ people, create opportunities and sell to the world. I'm very proud to have met the incredible people who put up their hands and were part of this movement where they decided to make a stance against long-term unemployment and the drawn out drought that is still affecting their livelihoods.

Last night I was reminded of a man who took his cattle to the ship to be loaded, only to be told that they would die should they land in Asia as they were too skinny. The stevedore suggested that he took the cows off the boat and shoot them all. 
Published in Entrepreneurship
At my age, I have seen a lot and in the past six months, I have had two friends die from drug overdoses. They were hugely successful in their careers, and no-one saw it coming. Perhaps they were accidental overdoes, or maybe they chose this path, but it begs the question - what responsibility do we have as friends, family and employers of people who are suffering from addiction, anxiety and depression?
Published in Culture
Wednesday, 19 April 2017 07:47

Why your marketing strategy is out-dated

It's not in your imagination, but marketing your business is getting a whole lot harder. What was once an easy to achieve goal, is now polluted by too many choices for both your customer and yourself, in the marketing mix.

As a customer, it is confusing and very few companies have fine-tuned the art of simple. We all learn at University to "Keep It Simple Stupid" - the KISS principal, but too many of us have forgotten that and perhaps we no longer believe it to be relevant. I do. Confusing the client, and our clients confusing their customers is a huge mistake and only when a customer identifies this do they start the breakthrough to achieving their next step towards achieving their ultimate marketing goal.
Published in Marketing
Tuesday, 11 April 2017 07:35

The big secret about my life

When you spend years soul searching, trying to figure out why God put you on this planet and what you are meant to do with your time, you can falter in a lack of understanding.

Mostly, the lack of understanding is of who you really are, and what is your purpose. Many people espouse to know what their purpose is, but how many of those same people can put their hand on their hearts and say, that this is why they were put on earth, and follow through with that mission until the very end?
Published in Mellissah Smith
Thursday, 06 April 2017 16:47

Marketing Executive Sydney

How would I describe Marketing Eye in a few words? Hard working, innovative, results driven, tech savvy and passionate.

Marketing Eye Sydney is looking for a passionate and innovative individual who is ready to drive change and take their career to the next level. Why are we looking to recruit you? We’re expanding our office and in doing so, we need you.
Published in Marketing
Yesterday, I had the privilege of speaking to one of the most inspiring leaders in the world, Ad Nederlof, from Vanad Group, headquartered in Rottterdam in the Netherlands.
Published in Entrepreneurship
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