What does your capabilities statement look like?

What has made us unique is not just our marketing services, but the way we package what we do, and our investment in technology and adopting digital platforms at a level that is often not seen in the Australian market.

We also have worked extensively in building comprehensive marketing audit capabilities and have completed major audits for large corporations and local government bodies such as Parramatta City Council.

Banking on a 12 year track record, and allowing our work to speak for itself, Marketing Eye has established itself as the market leader - and few would be able to say that they provide a better service in the complete outsourced marketing department service delivery, end-to-end and all inhouse with no freelancers in the Australian market.

Being able to hone our skills in this area, and continually, relentlessly improve what we do has given the brand and the people that work for it, confident beyond belief. We know that we have the ability to transform businesses and accelerate their growth. We also know how a high performing marketing team should operate and where we are able to best fit inside an organisation whether it is as their sole marketing resource, or as an addition to their team, filling gaps, identifying new markets and training their marketing group.

Today, we are re-writing our capabilities statement. It has changed significantly over the years and we need to update it. 

This made me realise how many other companies have out-of-date capability statements and what they may be missing out on due to not keeping this important sales tool up-to-date.

When was the last time you took a hard look at your capabilities statement and what feedback have you received from recipients on what your company has to offer? Have you adapted your offerings or changed how you communicate it? 

Many companies fail to keep their capabilities statements up-to-date and it is one of the most important sales tools you can have. Think about it.