Tag: Small Business - Page 14

It happens! If you are a growing business and you are not the primary account manager of your business, then quite often, clients may not know who you are or what you look like.

What typifies a small business varies from country to country but there are almost 2 million in Australia if you incorporate sole operators and consultants in the mix – or at least so they tell me.

Having just received information pertaining to a client of Marketing Eye’s that had a section on their website whereby visitors could lobby to have their local shop store a particular beer, I was surprised by the number of people who are loyal to a brand.

Strategic Marketing, once touted as just for large corporations, is now being applied to businesses across all levels and of all sizes. Becoming increasingly more affordable and less standardiSed, strategic marketing has been heralded as the most important element of the marketing mix for many businesses that are looking for sales acquisition and growth. Without it, marketing activities remain unmeasured and lack appropriate ROI.

Carbon Market Expo Austalasia 2009 has been lauded a huge success with the highest number of participants for any carbon market expo for 2009. The event has attracted almost 1000 delegates and all the key carbon market influencers in attendance.

In the past 4 months, I have learnt alot about beer. Too much, some would say.

Today is D – Day. The search for an Effen Great Bloke and his mates is on.

All you have to do is log onto www.effengreatbloke.com.au and register your details and that of your mate’s to have a chance to win a year’s supply of beer for you and your mate. How awesome is that!

Wow! When you get a bunch of marketers in a room – ideas fly.

How many times in business have you wished you never took on a new client? They were a bad fit, they weren’t on the same page, they didn’t have the same code of ethics or perhaps they had unrealistic expectations. Everyone at some stage has experienced a situation where a client or potential client is not a good fit for their organisation.

This morning I didn’t want to get out of bed. It’s cold, my bed’s warm and the TV was on.

Eventually after my alarm bell rang for the 9th time, I hopped out of my snuggly bed and headed for the shower as I do 7 mornings a week.