5 ways to boost your company’s SEO
Search engine optimization (SEO) is the practice to increase your website rank on a search engine result page (SERP) so that your website can get more traffic. It is similar to moving your store from a small town closer to the city where most your target customers live, to get more walk-ins, and subsequently achieve more sales. The same logic is applied to a business’ website, however the way of doing this is drastically different, where 96.8% of small business fail at SEO because they don’t understand how to boost their company’s SEO.
Here are the 5 ways to boost your company’s SEO:
Create a relevant content
Creative content is one of the best things you can do to boost your SEO ranking. There are many ways to create great content on your website, but the most common way is through blog writing. But this is not limited as videos, eBooks, or any other downloadable content are also effective in boosting your SEO.
Consistently posting on your website is the most effective way to attract traffic to your site, however, content must be relevant to the target audiences. For example, the content should be
industry-specific news, viral trends, or you could do research about what are your audience’s interests.
Keywords are important
SEO operates based on keywords. When an internet user searches up something, your site will pop-up if you match with their keywords. Therefore, you will need to choose the right keywords for your campaign to get more visits on your website. For example, if your business is selling books, you should have keywords such as books, article, knowledge, read, and the books that are viral at the time.
However, a long tail keyword is more effective than a short tail keyword, because a short tail keyword like book is too general, and the searchers could be looking for something else. Therefore, the tactic here is to have a long tail keyword being specific about your business or product such as Australian bookstore, Australian cooking book, Melbourne bookstore, etc. According to Jen Barrell, long tail searches have click-through rate 3-5% higher than generic searches. Hence, ensure to use long tail keywords as this will directly boost your SEO.
A study has shown that 91% of all pages don’t get traffic from Google, as they don’t have backlinks. A backlink is a link from some other website to that web. The more backlinks a page has, the more traffic it tends to get from Google. As when Google sees a credible site is linking to your website, then your website will be viewed as more valuable and credible. Therefore, it is particularly to have a backlink, but it is even more important to have it with a credible and valuable website. By that way, your website is more trusted by Google, and your SEO will be boosted.
How long does it take to load your page?
Even though this is a technique issue and no one wishes it to happen, users highly dislike long waiting times for slow-loading pages. It is understandable as in the world when everyone is rushing no one is willing to wait more than one minute to read a content on internet, and they might go to your competitor’s website to read their content instead.
There are tools for business to measure and lower the waiting time for your website such as Google PageSpeed Insights, where they will give you suggestions and you implement yourself. Or you could use page speed services from a digital company, which will enable you to reap the benefits of improving to page’s speed. In the end, if you improve your customer’s experience, they will improve your business.
Review other pages
Understanding your competitors is extremely useful as you can see which contents are viral, what are the keywords in an industry, what is the average time it takes to load pages, and more. You can also learn from others in the industry by frequently reviewing their pages, as there may be some valuable information obtained from their content. The other way to do it is Google Analytics, which will provide you the hot search in the area or industry you choose. Therefore, focusing on your external environment is important.
In conclusion, there are many ways you can do to boost your company’s SEO. You can do this by having relevant content, keywords, credible backlinks, page loading time, and learn from the others. There are also other ways to boost your SEO such as to have a metadata, use alt tags, or to have a relevant header.
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