Tag: Small Business Marketing - Page 2

The digital marketing space is continuing to grow at a rapid pace, with the constant development of new solutions and technologies to improve business marketing performance. In the arena of these new technologies, many marketers and small business owners may be asking themselves which solution is best fitted to their company. Now don’t get me wrong, it’s always great to try and experiment with the latest and greatest advent in marketing. However, it’s been observed that traditional and more reliable methods consistently produce better results for businesses over time.

No matter how large or small you believe your business to be, it is vital that you take the time to intricately outline an overall game plan with a viable marketing strategy, to ensure you are reaching your targets and retaining valuable customers.

In our everchanging marketing landscape, for smaller businesses to stay on top of the game upgrading and maximising existing marketing practices are fundamental.

Here at Marketing Eye, we believe how you grow your business and brand matters; thus, we have compiled 6 marketing strategies that will assist you in outperforming your competitors.

Search engine optimisation can be one of the hardest factors to contend with when creating a well-known business. Even larger companies struggle with SEO. 

When running a small business with limited resources, time, and money, improving your search engine ranking can be extremely difficult. Luckily, we’ve come up with 10 ways that will help your business make an impact with your search engine marketing. 

No small business is complete without a marketing strategy.

Having a marketing strategy ensures that you can give your business the recognition it deserves. Many small businesses don’t deem a marketing strategy to be worth their time, but regardless of size, every business has something to gain through marketing. A well-developed small business marketing strategy will increase your brand awareness, improve your reputation, increase your conversion rate, boost your sales and maximise your visibility.

Developing an effective marketing strategy is a crucial and difficult task for any small to medium sized business. Which may leave you feeling helpless. However, the City of Melbourne council may have answered your prayers.

It’s important to have a lead generation strategy more than ever to bring success to your business and capitalise fully on market opportunities. Does your business have an effective lead generation process?

Having started the year with more enthusiasm than ever before, we are embarking on deploying ways in which to best market our business in 2021. Like any good marketer, I thought I would share a few ways in which we will be marketing our business in the year ahead.

It's hard to imagine that this day would ever have happened, but one Government decision, rightly or wrongly, has closed down small businesses in Melbourne for 6 weeks, and most are uncertain as to whether they have a future, let alone whether they should market their businesses or not.