Tag: outsourced marketing - Page 2

When I started out in marketing, I worried that I wasn’t extraverted enough, wasn’t fashionable and preferred a good book over a cocktail party.

Since then, marketing has changed and the ‘nerdier’ marketers are fast becoming the rock stars due to results they derive for their clients, and the ‘fashionable’ lot are seen more as events specialists or publicists. Now, that’s a stereotype, of course, but the gist of it is that things have changed over the past three decades and what was once considered to be ‘cool’ is no longer the case.

As we move into the year of 2021, it’s time to ensure that you have all the insights to allow your business every opportunity to succeed. Marketing can be hard with so many moving parts and it is vital to get it right, so you can move in a positive direction. To help your business, here is a list of the top tips for B2B Marketing for 2021.

Having started the year with more enthusiasm than ever before, we are embarking on deploying ways in which to best market our business in 2021. Like any good marketer, I thought I would share a few ways in which we will be marketing our business in the year ahead.

With retrenchments far and wide, it comes as no surprise that many businesses have let their CMO’s go in lieu of a more cost-effective outsourced CMO from reputable companies like Marketing Eye.

There is one thing that our clients constantly remind us is important to their business, that is a deal-breaker when engaging with a marketing agency. It isn't as tangible as many areas of marketing, but it does require the marketing agency to be on the same page.