It's no secret that our Atlanta team is the highest performing marketing team I have ever worked with. As a team, they are game-changers. They see things that other's don't and communicate creatively and insightfully our clients brands in a way that resonates with their target market.
Winning is part of the culture. Each member doesn't know how to lose. They push each other to perform at a level that blows my mind and are forward thinkers. I never have to ask if something has been done - because it was finished yesterday.
The other day, a few of us from the Marketing Eye team were at a client meeting and they mentioned that they buy all of their employees an ipad for Christmas.
You should have seen my employees faces! They were green with envy. It was as if they had all been given ferraris.
I thought to myself, "that's really cool" but not for a second did I think that they received something worth more than what my employees in Atlanta received. Perception is an unbelievable thing and more and more, companies are being encouraged to "buy" their employees happiness.
Many new age companies, with venture-backed operations offer:
It's an employees world - and don't I know it! I am not about to complain, but gosh, it's hard trying to be a leader and getting 100 percent of your employees engaged - all of the time!
#24yrold asked me the other day, "what can we do better?"
I couldn't believe my ears!
With the constant issues many of my entrepreneur friends face with Gen-Y, and my own struggle with finding the right people for the right job, that are self-motivated and wanting to be exceptional at what they do - I find that my team rarely asks me for feedback other than in a performance review.
Working for a company is a two-way Street. It is not "what you can do for me" or "just about the money" - it's about together working as a team to achieve a common goal. When that goal is achieved, everyone celebrates and is rewarded through recognition and financial upside.
5 Ways Employees Can Step Up Their Game
Humbled by an employee discussion in our US office, I was pleasantly surprised that given the hypothetical situation of winning the lotto, all employees said that after a brief holiday, they would want to come back to work at Marketing Eye.
As an international business owner, I have come to the realisation that my company culture is different in each country in which we have offices. The engagement level on a day-to-day basis in our Atlanta office is very high – not to say, other offices are not the same. Company culture is everything and there are many reasons why it has a direct impact on bottom line.
There are a number of lessons learnt from having a start-up in Atlanta that is inherently different from other offices we have.
The first being that all employees have chosen each other
Usually, a senior manager or myself makes the ultimate choice on who is going to join the team and in what capacity. Instead, in Atlanta, I have been over-ruled twice, and both times, I had to put my hand up and say that my choice would have been wrong for the team.