Why Every Marketing Department Needs a Taxonomy Specialist

Here are 3 reasons why your marketing department needs a taxonomy specialist.

1. Improve SEO
   With so many businesses on the internet, it is easy for your brand to get lost in the ocean of competitors. This is where SEO plays a key role in ensuring that your page consistently remains at the top or thereabouts when customers search for key words. Taxonomy can take the guesswork out of such a fate. A clear information taxonomy makes content simple for users to find, resulting in a positive end user experience. If your category pages, products, or any other information are organised in a logical and straightforward way, users will have no problems navigating such sites to find what they are searching for. With improved SEO almost immediately financially benefiting your brand, hiring a taxonomy specialist will be one of the best investments you make this year.
   
   
2. Consistency Across the Board
   As any successful business knows, consistency is a key factor to keeping customers satisfied. From the marketing perspective, every aspect of a campaign that involves data should be consistent. This becomes particularly imperative as businesses continue to embrace cross-channel campaigns. Consistent data in campaigns helps to account for campaign elements, allows experiences to be compared and how these factors may drive conversion. Taxonomists work in a range of different fields to identify and describe various concepts before sorting them based on similar characteristics and patterns. This process helps to breakdown the otherwise convoluted information that is gleaned from such marketing campaigns.
   
   Further, from the marketing perspective, a taxonomy centric focus will allow you to acutely define marketing concepts and optimise the use of content and metadata. Customers generally enjoy consistency across whichever platform they access a brand from. This helps them to identify what they are looking for, as well as avoids customer confusion which may be detrimental to the customer experience.
   
3. Enhance Digital Presence
   In the technological age, a strong digital presence is imperative to the success of any business or brand. Data can be used to ascertain which marketing methods elicit the best response from customers. This will help to highlight which areas the business should direct more time and resources to. This will improve the way that content is delivered across the brand’s digital presence, ultimately improving that presence. A taxonomy specialist will help to analyse this data and use it in a way that will be most beneficial to the brand.

A taxonomy specialist is just what any marketing departments needs to take them to the next level, ensuring that they remain on trend in the digital age. Their responsibilities would include reviewing, researching and compiling data that is relevant to the business operations. This includes classifying digital media assets, as well as optimising products. With a streamlined data collection and organisation system, businesses will be free to achieve their full potential. If you still have any qualms about how beneficial a taxonomy specialist will be for your business, reach out to the team at marketing eye for more information.

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