How to boost your SEO results in 2022
Businesses, brands, and marketing teams have a lot they must account for nowadays. As social media and content marketing is still on the rise, keeping tabs on the number of followers, likes, comments, shares, tags, etc, on such a large number of social media platforms, finding the time to shift through your Google rankings can sometimes be overlooked. But as Search Engine Optimization continues to be a key factor in a company’s marketing regime, keeping on top of these statistics is crucial to your business's success.
Recent studies have shown that although social media has taken over our social lives, Google is still the most popular website worldwide. With more than 86 billion total monthly visits in comparison to that of Facebook who only get 20 billion and Instagram and Amazon who only get 4 billion, Google is still a website you should care about and invest in, going into 2022.
Seeing as Google is still such a forceful component in our everyday lives, learning how to use it to your business's advantage is still one of the biggest challenges that businesses have. Firstly, Google is extremely competitive, with over 7.5 million blog posts published every day figuring out how to stand out amongst your competitors is crucial to your business's success. Secondly, you need to know how the Google Algorithm works. So, to help you crack the code, we have summarized 5 ways for you to boost your SEO results in 2022.
Does your Google ranking still matter?
Even though the digital marketing landscape continues to develop drastically with the introduction of new platforms each year, a high ranking on Google remains one of the best ways to increase traffic to your website. According to online research and data, the first five organic website results on Google generate more than 67% of all clicks, because really when was the last time you found yourself clicking through the hundreds of pages of google results? Probably never.
By successfully following these steps and tips below, you could not only see an increase in visitors to your website but could turn these visitors into new customers. Also, by prioritizing your SEO, you could rank yourself higher than that of your competitor, therefore, opening yourself up to a whole new group of potential customers.
1. Focus on on-page SEO
In 2022, on-page optimization remains one of the easiest ways to increase your ranking on Google. Here are some best practices to help you with on-site SEO:
- Using keywords at the beginning of your blog titles
- Creating long-form content (at least 1,800 words)
- Inserting keywords two to three times per page (keyword stuffing will get you the opposite result)
- Including Images that link to both your keywords and blog content
- Increasing Page Speed
By taking such simple steps as these that do not take a lot of time, you will see results quickly. On-page optimization ultimately refers to all the elements that are seen on the pages of your websites: headlines, page titles, images. However, when these components are partnered with off-page optimization you may see even greater success.
2. Off-Page Optimization
On the other hand, off-page optimization/SEO focuses on all the measures that can be taken outside of the website to improve your position on Google search rankings.
By including components such as guest blogging, link-building, social media, and hyperlinks, you are establishing activities that are driving awareness and referral traffic from other websites to your own. This not only boosts your organic ranking on engines such as Google but also increases your brand awareness which in turn can have positive repercussions on your brand exposure and audience.
One of the most overlooked elements in increasing your SEO is Backlinking. As links that are posted on a third-parties website that link back to your company's website, these play a massive role in Google’s algorithm. So, one of your goals should be to not only share a lot of content with your audience but to get your audience to share your posts in any way that they can. But to do this you must have content that is high quality and engaging, otherwise, your visitors aren’t going to want to share it.
Not only do backlinks show that your audience is finding your content engaging and useful, but also shows others that you are knowledgeable and reliable. The more people who share and link to your content, the more it is telling Google that your content is credible and shareable.
4. Internal Links
Although Backlinks are important to boosting your SEO, Internal Links should also be a priority in increasing your Google ranking. As a link that connects to another page on the same domain, internal links help Google find and index your web pages.
Internal links are a beneficial addition as they:
- Allows Readers to Navigate Websites
- Keep Readers on Your Website
- Boost Credibility
- Helps Google Crawl Your Site Easily
- Send Traffic o Older Posts
All benefits that when put together, can drastically improve your SEO and Google ranking.
5. Include LSI keywords
When writing blog posts, articles, and information sections on your website, it is important to include LSI keywords. Defined as latent semantic indexing, these keywords refer to related phrases that a search engine like Google can use to get a better understanding of a page’s content. However, they’re not entirely synonyms, but rather phrases and words that are closely connected to the main idea of your content.
For example, if your main idea is influencer marketing, your LSI keywords may include the following: social media, marketing campaigns, brands, Instagram, marketers, endorsements, etc.
These keywords, although not just synonyms but connecting words, ideas, and phrases will not only help Google find out what your page is about in general but also verify that your content is in fact about that topic. Using LSI keywords in 2022 will become more important as a method to build and expand your content around other related keywords and subtopics.
If you have not focused on improving your SEO in the past, don’t let that old attitude follow you into the new year. With technology and marketing strategies changing as quickly and as much as they do, your company needs to prioritize what is already helping others succeed. While it might seem like too much work, if you are working on one aspect you are already improving several others. And if finding the right place to start seems daunting, just focus on your content, after all, your success with SEO leads straight back to your content.
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