The New Myspace: Getting Sexy Back
The king of reinvention then subsequent flops, Myspace, has once again relaunched and its looking very promising. A mixture between an entertainment version of Pinterest with a splash of Twitter and Facebook, has seen the new promotion video linked to The New Myspace go viral.
"Who am I to say I want you back? When you were never mine to give away."
The lyrics that accompanies the promotional video reinforces the company's positioning. Having sold for US$580 million to News Corporation in 2005, the 9 year old business (founded in 2003) has reinvented itself which what can only be described as a "beautiful" looking website. Aesthetically, it has WINNER all over it, but the proof will be in how they not only attract their followers but keep them.
Scoring Justin Timberlake, an early investor into the comeback is of course clever marketing because after all, he is the "comeback king" and is considered one of the coolest and sexiest people on the planet. If brand association is anything to go by, the public should be in for something very special.
What do you think?
"Who am I to say I want you back? When you were never mine to give away."
The lyrics that accompanies the promotional video reinforces the company's positioning. Having sold for US$580 million to News Corporation in 2005, the 9 year old business (founded in 2003) has reinvented itself which what can only be described as a "beautiful" looking website. Aesthetically, it has WINNER all over it, but the proof will be in how they not only attract their followers but keep them.
Scoring Justin Timberlake, an early investor into the comeback is of course clever marketing because after all, he is the "comeback king" and is considered one of the coolest and sexiest people on the planet. If brand association is anything to go by, the public should be in for something very special.
What do you think?
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comments ( 3 )
Deena
10 Dec 2013Nice work looking forward to using more of your information
ReplyErnestina Furtak
07 Nov 2013final i came across what exactly my partner and i was looking for somtimes you will need a lot effort
ReplyMatt
07 May 2013I agree the use of Justin Timberlake to relaunch a former star in the social networking world seems highly appropriate due to Timberlakes history. Those familiar with his story will definitely connect with the Myspace relaunch and good for them to try reinvent their social network site after being dominated for years by Facebook and Twitter.
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