Marketing Eye Blog

Marketing Eye Blog

Tag: myspace marketing

Thursday, 27 September 2012

The New Myspace: Getting Sexy Back

The king of reinvention then subsequent flops, Myspace, has once again relaunched and its looking very promising. A mixture between an entertainment version of Pinterest with a splash of Twitter and Facebook, has seen the new promotion video linked to The New Myspace go viral.



"Who am I to say I want you back? When you were never mine to give away."

The lyrics that accompanies the promotional video reinforces the company's positioning. Having sold for US$580 million to News Corporation in 2005, the 9 year old business (founded in 2003) has reinvented itself which what can only be described as a "beautiful" looking website. Aesthetically, it has WINNER all over it, but the proof will be in how they not only attract their followers but keep them.

Scoring Justin Timberlake, an early investor into the comeback is of course clever marketing because after all, he is the "comeback king" and is considered one of the coolest and sexiest people on the planet. If brand association is anything to go by, the public should be in for something very special.

What do you think?

Published in Marketing