Oftentimes, these terms are used interchangeably…
But they actually mean two different things.
Think of it like this…
You are a military leader and about to go war, you would obviously need to prepare all the necessary machineries, weapons, equipment, troops, and the perfect combat strategy to penetrate your opponent’s defences.
The approach to how you are going to tackle the enemy’s defences will be different for each opponent (your competitors), hence this describes your marketing strategy, it lays the foundation before you attempt to do anything.
So, it is essentially like your strategy on how to win the war with your limited sources and capabilities.