Marketing Blog

Marketing Blog

Our point of difference is more than a pair of shoes

At 7am this morning I was on a conference call to Dallas, discussing Marketing Eye's services with a prospect in the real estate industry. As we ran through our services, without even realising it, I discussed the things that we do that no-one else in the market does.

For instance:

  • We work as a the entire marketing department for some clients, and for others, we work in synergy with their existing marketing department or agencies.
  • Marketing Eye works hard to ensure that we are ahead of the game, and that our team don't get bogged down in work, and not find time to constantly learn new things and develop their marketing skills.
  • As a company, we train and develop our clients employees ensuring that if they are interested in marketing, their skills base is constantly being updated and they are in an environment where learning and development is given precedence.
  • Our team is immensely talented, and I personally cannot speak highly enough of them. They each have a particular talent that they bring to the table that is exceptional, and together they make a formidable team.
  • I stand by our marketing strategies as being the best in the business. I genuinely feel that we are without peer for the quality of our marketing strategy and price point for developing them.
  • Marketing Eye invests in technology, third-party best-of-breed solutions and our own. Our secret sauce is Robotic Marketer and that is a game changer not just for our business, but for our clients businesses and for the entire industry as a whole.

No matter where I am in the world, and today I am in Sydney, I am always open to new ideas, innovative ways of doing things and pushing the boundaries on marketing. A walk to work is a marketers dream. If you soak up everything around you, you will find that something inside will be unleashed, and what you bring to the table today will keep the wheels turning.


comments ( 11 )
  • Tom D
    Tom D
    09 Jul 2018

    Fostering workplace environment is eternally important, however one point made in this post piqued my attention. The idea of walking to work as a marketer, taking the various stimuli from the outside world, both marketing-related and non-marketing. This technique is currently problematic as I live nowhere near my workplace, as I progress down my career path I will attempt to make this apart of my routine as I too am inspired in the most odd of ways.

    Reply
  • Megan
    Megan
    09 Jul 2018

    Great outlook on marketing, you'll get nowhere if you aren't pushing the boundaries!

    Reply
  • Thomas McLuckie
    Thomas McLuckie
    06 Jul 2018

    Awareness and being 'open' to innovation are important traits that help influence success. The whole concept of marketing is not black and white, Japan for example has a different idea to successful marketing than the western world. It doesn't mean that Japan has better marketing strategies but have found the most effective strategy to suit their market.

    Reply
  • Minh Nguyen
    Minh Nguyen
    06 Jul 2018

    Thank you for reminding me of small things in a team-work environment 3

    Reply
  • Cherry
    Cherry
    05 Jul 2018

    It reminds me that we need to aware the things that happening around us. It’s because those small things happening in our daily life may give us hints to new ideas.

    Reply
  • Phi Le
    Phi Le
    05 Jul 2018

    Thanks for your sharing, Mellissah. Working as a part of your team as an intern gives me a better idea of digital marketing in the real world. Keep the good work and making differences.

    Reply
  • Phi Le
    Phi Le
    05 Jul 2018

    Thanks for your sharing, Mellissah. Working as a part of your team as an intern gives me a better idea of digital marketing in the real world. Keep the good work and making differences.

    Reply
  • Phi Le
    Phi Le
    05 Jul 2018

    Thanks for your sharing, Mellissah. Working as a part of your team as an intern gives me a better idea of digital marketing in the real world. Keep the good work and making differences.

    Reply
  • Phi Le
    Phi Le
    05 Jul 2018

    Thanks for your sharing, Mellissah. Working as a part of your team as an intern gives me a better idea of digital marketing in the real world. Keep the good work and making differences.

    Reply
  • Phi Le
    Phi Le
    05 Jul 2018

    Thanks for your sharing, Mellissah. Working as a part of your team as an intern gives me a better idea of digital marketing in the real world. Keep the good work and making differences.

    Reply

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.