How Content Can Carry Your Business Through a Crisis
No one would have planned for the current economic and social circumstances, which is why so many businesses have taken such a large hit in the wake of this pandemic. While there are certainly plenty of challenges that businesses face in a time like this, there are also some unique opportunities for businesses to connect with their customers. Through social media and content marketing, businesses can continue to engage with their customers to maintain that strong relationship. Below, we have three types of content that are perfect for a time like this.
The primary purpose of content is to educate your audience on what your company does and provide insight into the emerging trends in the industry. But it’s also taken on another role. When events get cancelled in the future, for whatever reason, your company can use content marketing as a way to replicate the event on a virtual platform. Quarantine media-consumption has dramatically gone up because your audience is stuck at home, meaning that this is the perfect time to create content that informs and educates your readers. This can range anywhere from smaller videos to virtual industry conferences. Find a way to create easily digestible content that provides value and information to your audience to make them want to come back and engage with your brand even further. Listen to your audience and use the time to answer some of their questions and address their needs in whatever way you can.
Education is a great way to get people involved with what your brand is doing, but it can only take people so far. In times like this, a lot of people really struggle with keeping their hopes up. How can your brand provide support and hope to your audience? You don’t need to throw a bunch of money into a campaign, you just need to inject some empathy into your current messaging. Revenue is never going to be unimportant, but there’s nothing wrong with putting people first. Your audience will never forget the way your brand handled a crisis, and you might even get a few new customers.
- Building a virtual community
The biggest opportunity during quarantine is building a virtual community. Adapting to remote work is a challenge for everyone, especially because it isolates us from the great people that we get to spend each day with. Consider doing Zoom happy hours, live Instagram hangouts, Instagram challenges, or anything to connect with your team. Sharing the images from Zoom happy hours or Instagram hangouts is great to show your audience the power of community at a time like this.
Marketing Eye is committed to giving our clients a new way of thinking about their brand. We partner with companies that are looking to take their next step, whether that’s through content marketing, a marketing strategy, graphic design, or a complete brand overhaul. Contact us today to learn how we can help you take your next step.