Finding inspiration is also a challenge. The first few blogs may seem easy, but what happens when it feels like you have covered every topic? How do you take a fresh approach and avoid the ‘white page syndrome’ – staring blankly at a page for hours on end, creating further pressure to perform.
If you want to make the most of your blogging, come up with regular ideas and get the best out of your content strategy, read on.
Find intelligence from international sources
Scour the Internet for the latest news. Find news, blogs or editorial writers that you find interesting and subscribe to their updates or follow them on Twitter. Don’t hesitate to keep an eye on international blogs, particularly those from America that are often one step ahead of every market! Make it a daily habit to read these updates and know what is happening in your industry or area of interest. Be first to share this information with your readers and add value through your own opinions or expertise. Don’t forget that your objective is to create useful information. By doing so you will better manage your online reputation. Oh, and to keep the credibility alive, make sure you always credit your sources.
Be inspired by your clients’ questions and comments
Your clients are an endless source of inspiration. You can obtain a great deal of information from your direct environment. Your readers may leave comments and questions on social networks, on your blog or by email. Listen to their interests, be responsive to their questions, and write about the topics that have sparked their interest. The golden rule: if someone is asking, many are wondering. Build up content around these themes and you will show that you are attentive to your clients.
Join interest groups on social networks
Interest groups are one of the best ways to expand your thought leadership circle. Join group discussions on Facebook or LinkedIn and share ideas. You will see trends as they emerge, communicate with like-minded people, and build your audience and influence base.
A lot can be said from your own experiences
Your life is fascinating! Write about your life experiences and connect these with your business experience – it will bring your examples to life and humanise your company and professional offering. It’s very important to bring your personal approach to your blog and show your personality. It ensures that your blogs show not only your business know-how, but will also illustrate your character and the values that drive what you do. This is a sure way to build bonds with your readers.
Invite guest bloggers to contribute to your site
They say ‘if you’re the smartest person in the room, you’re in the wrong room.’ Applying this maxim to the blogosphere, your content will always improve if you keep company with those who are more expert than yourself. Invite an industry expert or an accomplished blogger to contribute to your blog. It will show you are well connected, and help you gain industry connections.
Content Marketing, when done correctly, attracts traffic to your site and should be the centre of your Inbound Marketing strategy. To make it effective, you must publish regular content to attract visits, but also to convince your prospects to contact you.
Every new blog is a step closer to converting your loyal readers to valued customers.
fantastic post, very informative. I ponder why the other
experts of this sector don't understand this.
You should proceed your writing. I am confident, you
have a great readers' base already!
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