sofie-essjai-300x200Last night I attended the launch of Essjai’s new range of jewellery. Over 100 people attended an exclusive launch in Malvern, Victoria, which included a fashion parade and well-known journalist, Martine Griffiths from Channell 10 giving a keynote speech about her travels as a journalist. 

Women are embracing the ‘party plan’ jewellery industry, whereby they can view stunning pieces in the comforts of a home with friends over a cup of coffee or a glass of champagne.

This ‘party plan’ jewellery business has gone gang-busters over the past 12 months with owner Sofie Zoumis designing a stunning range of fashion jewellery and elegant evening wear.

Interested in finding out more? www.essjai.com.au

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Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
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Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

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