10 Ways to optimise your marketing efforts without spending money
Your marketing strategy is the link with your customers. It requires some investment but having a big budget is not the key to its success. An efficient marketing strategy requires everyday work. Our Marketing Eye team has come up with 10 ways to optimise your marketing strategy without spending money:
1. Leverage communities and existing traffic
Before spending money on a marketing campaign, simply place yourself within a community who potentially need your services. There might be an audience ready for you. Facebook groups, pages, websites and forums offer existing communities you can offer your products to.
2. Don’t forget that word to mouth is the best marketing
Be sure to listen to your existing clients and boost your customer satisfaction, customer satisfaction is extremely important... People leave online reviews. A good online rating is very attractive to new clients as it gives your business credibility, but a bad review can do substantial damages to a brand.
3. Target your audience effectively.
Sending a generic message to a broad market will just be a waste of resources. Focus on who you want to connect with and connect.
4. Encourage your existing clients to share about your products
Your existing clients are most likely to be in contact with a likeminded group of people who could be interested in your products. Encourage them to share information about your organisation and product, this networking enables you to have free advertising in a targeted community and gives you credibility.
5. Recycle your content
Creating new content for each channel is time consuming and can end up being poor in creativity. Don’t hesitate to reuse some past content through different channels, even if it requires some changes to adapt it to each media. Plus, it will create consistency within your brand.
6. Use complimentary marketing strategies
Don’t use only one channel. Mix blogging, social media, SEO and link them with each other to expend your audience and increase your traffic.
7. Measure your ROI
Some of your marketing strategies mightn’t have been working and you keep wasting time and money you could invest in an efficient strategy.
8. Partner with organisation who offers complimentary products
Find organisations who offer complementary products and promote each other; this is a great way to access another company’s existing customer database.
9. Understand your search engine optimization
SEO can seem scary and complicated. But, associated with an interesting content, it can be extremely rewarding in the long term, it’s worth spending time to learn about it.
10. Use LinkedIn
LinkedIn is the most professional social media platform, it can be used to enhance the image of your brand. Upload videos to present your company or products, post interesting content that can help you to reach a broader market and multiply connections.
There are many aspects and tips to force sales or “become viral”, I find that the most successful brands in the long term are the ones who can fulfil their promises and avoid the use of spam SEO or aggressive marketing. Believe in your products, be consistent in your marketing strategy and your brand will grow.