What's holding back your performance
I didn't get it. We provided examples after examples and as they were a senior, it really puzzled me - until, finally I asked the question. "What is holding you back?".
The answer was so ground-breaking because it made me realize just how differently people process information. While they knew what needed to be done, subconsciously, it wasn't how they had worked for the past 20 years, and they didn't see reason to change, so they just didn't change.
They "knew they needed to change" for the role but no matter how many times they told themselves, they didn't.
The reality is that your brain is very complicated. Your subconscious mind is like a huge memory bank and the function of your subconscious mind is to store and retrieve information (data). It is subjective, and it does not think or reason independently. Your subconscious mind merely obeys commands from your conscious mind.
Your subconscious mind also practices homeostasis in your mental realm, by keeping you thinking and acting in a manner consistent with what you have done and said in the past.
This issue is something we all face. We know what we should be doing, yet we keep doing what we shouldn't because of habit. How we overcome this is also quite complex as it is retraining your mind to think the way it needs to. It's like when people bring in a conscious effort to always be positive and see the positive in every situation.
Many therapists use diagrams that help people find the source of what is holding them back. There tendency to commit to patterns making it singularly the hardest reason why habits can be so hard to break. But once you know what is holding you back, and you write it down - like anything, it's easier to fix.
For any person to grow, they need to get out of your comfort zone, and be willing to be willing to feel awkward and uncomfortable doing new things the first few times.