If you are constantly challenged by the fast pace of change, then don't worry - so is the rest of the world. We are all in catch up mode and it isn't something that too many of us like, until we catch up and realise that we were worried about absolutely nothing.
What is old, is new

Sometimes I find that the old way of doing things is actually the new way. If you look at the basics in business of leading your team, watching cash flow, paying your taxes, recruiting 'mates'... it all still makes sense today. While there are different ways of leading teams, I think you will still find that old fashion good manners, truthworthy approach and determination to do a good job - won't go out of fashion, and can never be replaced by the new shiny toy.

Watching cashflow killed a business I know a few weeks back, so while we have to get out there and sell our products and services, and quite often ourselves, we don't have a business if we don't have cash in the bank. 

A surety in life is death and tax. My grandparents always told me that, and it still rings true today.

And recuriting....well, let's face it, with all the technology in the world, and "best" ways of doing things, we still can't keep people in our stables for long enough because it is proven that millennials move around often. Employing 'mates' isn't what you would normally think the word to mean. Mates is simply people you like, who like and respect you - flaws and all. Those who are happy to have a beer with you, and work hard to get a job done.

Anyway, it is food for thought. Change is imminent, but there are some things that never go away.
Mellissah Smith is a serial entrepreneur and business leader with more than 20 years' experience in marketing.
Join us on social media
Mellissah Smith

Mellissah Smith is a marketing expert, author, writer, public speaker and technology innovator. Having worked with more than 300 companies across technology, medical device, professional services, manufacturing, logistics, finance and health industries, Mellissah has a well-established reputation as an experienced marketing professional with more than 20 years experience. As the founder and managing director of Marketing Eye, she has taken the company from startup to a multi-million dollar enterprise with offices in Australia and the US. Mellissah is also the Editor in Chief of Marketing Eye Magazine, a quarterly magazine that cover marketing, entrepreneurship, travel, health and wellbeing. #mellissah #marketingeye

Leave a comment

Make sure you enter all the required information, indicated by an asterisk (*). HTML code is not allowed.

Contact Us

Marketing Eye
  • Our addresses:
    Marketing Eye Level 4, 134 William Street, Woolloomooloo, NSW 2011
    Level 4, 492 St Kilda Road, Melbourne, VIC 3004AU
    Central Plaza, Level 21, 345 Queen Street, Brisbane, QLD 4000
  • 1300 300 080
Contact Form

Connect with Us

Latest Marketing Eye Tweets