Blog Author Mellissah Smith - Page 96
The idea of a virtual anything is often something that we look at with trepidation - HOWEVER - is this the actions of a foolish person? Harsh... I get that, but as a stickler for little or no change, I am the first to admit that I am a slow adopter of many things that end up being very good for me and definately for my business. To change a technology that we may use, would be likened to going to the dentist and having my wisdom teeth removed without gas.
After sitting in the kitchen of a friend's home in Vail, I find myself spending literally hours trawling through websites on marketing from around the world. I am interested in what people have to say, their opinions and their advice. Sometimes the advice is game-changing and other times it is a little waste of effort.
With entrepreneurs surrounding me, I constantly ask them what they read online, what apps they download and what is the best marketing campaigns that they have seen. Its an interesting conversation and everyone seems to have a number of websites they love that is consistent with the others and a few have a some 'pearlers' that are untapped by the average entrepreneur that is a must-have resource.
It's seems that as we get older, the faster the year goes. I remember very well when Christmas used to come around very slowly and the last weeks lead-up to Santa arriving was the slowest week of all.
The U-turn in Public Relations: Why the media has to change its ways.
The entire purpose of Public Relations is to communicate with the public, whether at a government, organisational or individual level. Therefore, it only makes sense that if we now all turn to our computers to talk to each other, then journalists and PR companies need to do the same.
If you mention the word ‘Twitter’ to a room of PR people, I’m sure it would generate a huge buzz of opinions. After all, it is one of the most fundamental changes in how media works today. Instead of sending out press releases, the publicist can now just send a tweet to a journalist through their twitter account with a link to a press release, landing page, video or social media experiment, and instantly have the journalists attention.
Does going to work mean that you change hats and become a negative, overly opinionated, in-your-face style manager who nags your employees into being so afraid to communicate?
Do you conjure up ways to make others miserable without even knowing it?
Are you too pedantic about detail that you lose sight of the big picture?
2012 isn't going to be easy. It is predicted that we will see more floods, earthquakes, droughts, heat waves and cold spells as the world's weather patterns show increasing destabilisation but fortunately the world will not end as previously predicted on December 21, 2012.
While one-way communication is almost dead and buried, there seems to be an influx of 'worried' retailers out there who are scurrying to put the latest 'offer' or 'promotion' in everyone's letterboxes.